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Lierac Paris Expands in the United States at Healthy Skincare Centers at CVS/pharmacy
Date:4/8/2008

NEW YORK, April 8, 2008 /PRNewswire/ -- Lierac Paris, Europe's celebrated anti-aging skincare line, continues its expansion in the United States in select Healthy Skincare Centers at CVS/pharmacy throughout the Northeast.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080408/NYTU093 )

Current store openings are as follows:

CVS/pharmacy Healthy Skincare Centers:

528 total by April 30, 2008

Northeast U.S. (NY metro area, Boston, Washington, D.C.)

Since its conception in 1975, Lierac Paris has been a valued partner within the worldwide pharmacy network. Today, after 30 years of close collaboration with its distribution circuit, the brand is recognized by health professionals in all countries where it is sold as a producer of high end scientific products that are quite simply indispensable.

Dr. Leon Cariel, (Lierac is an anagram of Cariel) a French physician, specializing in esthetic disorders created a series of veritable beauty medications based both on active plants and methods derived from medical research. Adopting a strictly scientific approach, he developed innovative plant-derived products to respond to each specific skin problem. The brand he founded, Lierac Paris, soon became a respected name in the world of beauty and remains at the forefront of the active phyto-cosmetic industry.

Lierac Paris laboratories specializes in highly innovative skincare products to prevent and restore the skin's physiologicial balance (anti-aging, dry skin, sensitive skin) as well as treatments designed for the correction of major aesthetic disorders such as stretch marks, hyper-pigmentation and cellulite. In addition, the brand's International recognition and well-balanced categorization of its wide range of products represents one of Lierac's forces and originalities of the cosmetic product sector.

In the United States, the brand's medical approach is sure to appeal to a clientele that is accustomed to making cosmetic purchases in a pharmacy setting, which make the Healthy Skincare Centers at CVS/pharmacy a synergistic fit. These centers unite the world of beauty and health in order to respond to the needs of knowledgeable consumers who seek effectiveness, quality and innovation.

"We are excited about the opportunity to bring Lierac Paris to more CVS/pharmacy customers at our Healthy Skincare Centers in the Northeast," said Cheryl Mahoney, Vice President of Merchandising/Beauty Care for CVS/pharmacy. "CVS/pharmacy strives to enhance the beauty shopping experience for our customers and offering a high quality, high performance brand like Lierac Paris at 528 locations nationwide is just one example of how we are achieving this."

Retail prices range from $23.00 to $65.00. To find Lierac Paris at a pharmacy near you, please visit http://www.lierac.us or http://www.cvs.com .

About Lierac Paris

Lierac Paris is manufactured and distributed by Ales Group, USA, a subsidiary of Ales Groupe, France. Lierac Paris Laboratories adheres to a strict scientific approach merging advanced scientific research with botanical expertise to develop high-performance skin care products and corrective beauty treatments for all ages and skin types. For more information about Lierac Paris, please visit http://www.lierac.com .

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy with more than 6,200 retail locations. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://www.cvs.com/pressroom, as well as http://investor.cvs.com.


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SOURCE Lierac Paris
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