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Leveragepoint Names Jay Manson Vice President Sales For Online Value Management Tools

Jay Manson, a global expert on online value management solutions, has been appointed Vice President of Sales at LeveragePoint Innovations Inc.

(PRWEB) May 4, 2010 -- LeveragePoint Innovations Inc. (, creators of the LeveragePoint for Value Management suite of online products, has named Jay Manson to manage global sales and channel organization. Manson will begin his role as Vice President of Sales starting May 3, 2010.

Jay Manson, formerly National Account Executive at Vendavo, brings over 15 years in business development, client acquisition and new product development to the position. While at Vendavo, Jay drove penetration into medical device, high technology and information industries using his knowledge and understanding of how to leverage value to drive growth, margin and profit. Prior to joining Vendavo, he served as Director of Business Development in Monitor’s Strategic Pricing Group and as Managing Director for Benchmark Partners.

Dr. Thomas Nagle, a global expert on value management and the creator of LeveragePoint’s underlying methodology, said: “Jay's deep knowledge of value-based marketing and his relentless pursuit of goals make him a perfect fit at this point in the development of the LeveragePoint suite of products.”

”LeveragePoint’s proven ability to translate a company’s unique value into significant margin improvement and competitive advantage, makes me very excited to join the management team and lead the sales team to new heights.” said Jay.

As VP of Sales, Manson’s focus will be on companies that capitalize on value management to drive sales growth by creating more economically attractive offers; increasing margins by targeting the most interested customers; justifying premium pricing and retaining customer loyalty based on superior competitive differentiation value. His joining LeveragePoint coincides with the completion of the Value Management online tool suite, an end-to-end solution that aligns product, marketing, and sales around key elements of a pricing strategy.

“Part of our philosophy, one that we have designed into our software, is that salespeople are in direct contact with the market and that it is critical to build insights from sales into offerings.” said Steven Forth, CEO of LeveragePoint. “Jay will play a key role in shaping the tools, data and solutions we bring to market."

Jay will be attending the Professional Pricing Society’s Spring Conference in Chicago, May 5th and 6th. He can be found on the expo floor in LeveragePoint’s booth #12.

About LeveragePoint
LeveragePoint Innovations Inc. ( is an innovative provider of software-as-a-service solutions for Customer Value Management, helping business-to-business companies prove their product’s value relative to their competition. LeveragePoint's online smart tools define key value drivers and communicate this information through the sales force to customers, enabling companies to capture additional value in higher prices and faster sales. LeveragePoint’s Customer Value Management Suite was designed by the world's leading experts from the Strategic Pricing Group including Tom Nagle and John Hogan, capturing their expertise in software to help companies create, communicate and capture the full value of their products and offerings. LeveragePoint provides a unique collaborative platform for product, marketing, pricing, and sales, facilitating communication in the entire organization. LeveragePoint Innovations Inc. is headquartered in Cambridge Massachusetts with clients and services worldwide.

Michael English
P: (617) 252-2029


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