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LeveragePoint Releases Complete Online Value Management Solution
Date:5/5/2010

LeveragePoint Innovations Inc. launches their complete Value Management Solution, allowing organizations to align around value and capture higher margins.

(PRWEB) May 5, 2010 -- LeveragePoint Innovations Inc. (www.leveragepoint.com), the online Value Management Company, today announced completion of their Value Management Online Solution. Using the Software as a Service (SaaS) technology and delivery method, LeveragePoint now has a full set of Value Management tools that enable value-based marketing, pricing and sales. Organizations can now translate their unique value to drive margin impact.

LeveragePoint’s software tools help B2B companies create, communicate and capture the full value of their products or offerings. Using LeveragePoint solutions, marketers and sales people can now quickly put together the key elements of a value-based pricing strategy, using “what-if” scenarios and visual models. Web 2.0 style collaboration features provide a critical feedback loop between marketing and sales, quickly integrating real-time field intelligence on customer responses and competitor pricing back into value models.

“There’s no more guesswork,” according to Steven Forth, CEO of LeveragePoint. “Companies leave money on the table when sales people negotiate price instead of value. With LeveragePoint software, value models can be quickly generated and shared with sales and channel partners. Everyone in the organization is consistently on-message about the value proposition when communicating with customers.”

Dr. Thomas Nagle, the developer of the methodology that underlies the LeveragePoint toolset, admitted, “It’s sort of addictive.”

Laurie Andriate, Chief Marketing Officer of WR Grace, commented after a
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