effort to that task, and we are confident that we will be able to
capitalize our business plan.
-- Strategic Planning -- We have made a series of evolutionary changes to
prepare for a steepening sales cycle in the months ahead. We are in
the process of hiring a new sales manager, with years of specific
industry experience, to work with our existing management team. We
have created a number of internal committees that meet regularly to
ensure that every aspect of our organization is on the same page with
respect to production, financing, marketing and money management
issues. No material expenditures will be made without thoroughly
considering all alternatives and reaching consensus on the best one.
Sales and Marketing Update
I often receive calls from shareholders requesting information about the business. My usual response is either that I am prohibited from providing non-public information, or bound by non-disclosure agreements regarding the status of present and prospective business relationships. These are frustrating but unavoidable facts of small public company life and while I would like nothing better than to share detailed information about the many exciting opportunities we are pursuing, I simply cannot do so. I will, however, take this opportunity to share some heretofore non-public information.
In August of 2007 we revitalized our marketing strategy and began
cultivating relationships with innovative people who are well-positioned
within the industry to exert influence over the purchasing decisions of
major food companies. For example, we strengthened our relationship with
Chef Eric Carre of Amazing Food Creations, who is a founding member of the
Research Chefs' Association and an industry leader in the development of
innovative foods. Eric has become a champion of Z Trim, using our
|SOURCE Z Trim|
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