Navigation Links
Let Water Be Water, LLC Introduces New 'WAT-AAH! Challenge'
Date:3/3/2009

First sugar-free, functional water brand made specifically for kids by kids and their mothers, launches the WAT-AAH! Challenge

NEW YORK, March 3 /PRNewswire/ -- WAT-AAH!, the first sugar-free, functional water brand made specifically for kids by kids and their mothers, announces the first official "WAT-AAH! Challenge" to defy the expectation that kids will pick soda or juice over water. During the month of March, mothers who participate in the challenge will receive WAT-AAH! samples with instructions to put the bottled water in their fridge, alongside sodas and other sugary drinks. Mothers will be asked to write, photograph and videotape their kids' responses and reactions to WAT-AAH!. "Challenge" participants and ongoing results are available at www.wat-aahchallenge.blogspot.com.

"We want to challenge the preconceived notions people have about kids and drinks," says WAT-AAH!'s founder, Rose Cameron. "Our goal is to test the assumption that kids are addicted to sugar and think water is boring. We are confident that children will pick WAT-AAH! over the big guys with multi-million dollar beverage budgets and logos that believe they are 'cool,' and we invite moms everywhere to participate in this challenge."

America's obesity problem has worsened with sugared drinks often being the only available choice to kids and their parents. It is widely believed that these beverages are partially responsible for the increasing obesity rates among America's youth. A study by Harvard School of Public Health and Children's Hospital of Boston on the impact of sugar-enhanced drinks revealed that a young person is 1.6 times more likely to become obese for each additional can or glass of sugar-sweetened drinks consumed above the daily average.

WAT-AAH!'s initiative is an updated, health-focused version of famous beverage challenges
'/>"/>

SOURCE Let Water Be Water, LLC
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Water method for unsedated colonoscopy; interval between prep and colonoscopy predicts prep quality
2. Study suggests surface water contaminated with salmonella more common than thought
3. Reliance Products and Procter & Gamble Announce EPA Approval of New Claims for PUR Purifier of Water
4. Frost & Sullivan: The Brazilian Municipal Water and Wastewater Treatment Market Set to Double Within the Next Seven Years
5. Jordans fossil water source has high radiation levels
6. Next Generation Waters Successfully Reaches Over 300 Stores!
7. WaterHealth International Announces $15 Million Financing by IFC
8. Leading Spring Water Brands From Nestle Waters Team Up With the American Heart Association START! Initiative
9. PA Governor Rendell Announces $94 Million Investment in Water Infrastructure
10. Hypertension & cholesterol medications present in water released into the St. Lawrence River
11. Media Alert: PricewaterhouseCoopers Publishes Brief on the Impact of Government Health Reform on U.S. Employers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/9/2014)... Cancer Center paint a relatively optimistic picture of women,s ... have spread to the chest wall or skin, but ... skin, regardless of size and whether they have involved ... and called "locally advanced" tumors, suggesting that they are ... survival. Locally advanced breast cancers of this and other ...
(Date:7/9/2014)... -- Researchers from The Miriam Hospital have found ... who are also depressed have difficulty sticking to ... particularly true for women, and screening and brief ... of treatment. The study and its findings are ... , Chronic obstructive pulmonary disease is a ...
(Date:7/9/2014)... There has been a sharp increase in the number ... MyChart, the online, interactive service that allows patients to ... providers, schedule appointments, and renew prescriptions. , Over a ... MyChart each year increased five-fold, while the number ... according to a study by Dr. David Gerber ...
(Date:7/9/2014)... highlights, Brian Williams refreshing old school rap classics, and ... A University of Colorado Cancer Center study published in ... also allows researchers, journals, and health advocates to connect ... and prevention. , "No matter what field you,re in, ... around the world," says Chante Karimkhani, MD candidate in ...
(Date:7/9/2014)... of the most important organs in the human body. ... food properly this is its synthesis function ... this is its detoxification function. Lack of exercise ... damage the liver. The resulting diseased cells can lead ... liver failure. According to the German Liver Foundation, over ...
Breaking Medicine News(10 mins):Health News:Fox Chase researchers recommend updating the staging criteria for breast cancer diagnoses 2Health News:Fox Chase researchers recommend updating the staging criteria for breast cancer diagnoses 3Health News:Miriam Hospital study examines effect of depressed mood on pulmonary rehab completion 2Health News:MyChart use skyrocketing among cancer patients, UT Southwestern study finds 2Health News:MyChart use skyrocketing among cancer patients, UT Southwestern study finds 3Health News:Study of dermatology on YouTube shows new ways science reaches public 2Health News:Telemedicine for patients with chronic liver diseases 2Health News:Telemedicine for patients with chronic liver diseases 3
... Animation,s "Madagascar: Escape 2 Africa(TM)" Happy Meal(TM) Event, ... one minute of fun,each day to help make a difference ... is asking kids and families as it launches One,Minute to ... kids to see what a difference a minute can make. ...
... Enterprises, LLC (, http://www.CJPS-Enterprises.com ) announced today ... that depend on the automotive industry grow through,diversification ... seem similar in what they need from an,engineering ... embark,on this diversification initiative have been struggling to ...
... 2008Children born to mothers with pregnancy-related diabetes run twice ... research team directed by Professor Ginette Dionne of Universit ... published in the most recent issue of the scientific ... vocabulary and grammar skills of 221 children whose mothers ...
... Therapy for Cardiovascular Disease (IC3D) is a three-day ... cell-based therapies for treating cardiovascular diseases. The theme ... Building Blocks: Strategies for Cardiovascular Reconstruction in 2009." ... present basic, core discussions on stem cell science ...
... AUGUSTA, Maine, Nov. 6 Building on the ... for small businesses in Maine,the Maine State Chamber ... and Blue Shield have announced further additions to ... January, Chamber,BlueOptions will include eight health plans from ...
... Nov. 6 Today, at the annual,research conference of ... leading scientists discussed the state of the evidence on ... supplements are a $22 billion industry in the US. ... and concluded that,when it comes to cancer, dietary supplements ...
Cached Medicine News:Health News:McDonald's(R) Encourages Kids to Take One Minute to Move It 2Health News:McDonald's(R) Encourages Kids to Take One Minute to Move It 3Health News:McDonald's(R) Encourages Kids to Take One Minute to Move It 4Health News:CJPS Enterprises to Increase Focus on Automotive Diversification 2Health News:Pregnancy diabetes doubles the risk of language delay in children 2Health News:5th Annual Global Conference on Stem Cell Therapy to be held Jan. 13-16, 2009 in NYC 2Health News:Chamber BlueOptions Insurance Adds to its Options and Benefits for 2009 Suite of Insurance Plans Meeting Small Business Needs 2Health News:Chamber BlueOptions Insurance Adds to its Options and Benefits for 2009 Suite of Insurance Plans Meeting Small Business Needs 3Health News:Scientists Debate Dietary Supplements and Cancer Risk at AICR Conference 2
(Date:1/15/2014)...  A novel wearable injector slightly larger than an Oreo cookie ... self-inject prescription drugs in the large doses required to treat ... deficiencies, and genetic disorders.  An emerging biologic ... according to analysts.   Many of these drugs will require a ...
(Date:1/14/2014)... Brandeis Medical Center, led by Dr. Emmanuel Brandeis , offers ... tattoo removal experience with the advanced Astanza Duality laser and a ... cosmetic services with cutting edge medical technology and offering expert medical ... has seen a dramatic increase in the presence of tattoo ...
(Date:1/14/2014)... 14, 2014   NuAire , a manufacturer of ergonomically designed ... Hitachi Koki of Japan to sell ... America . NuAire will utilize its network of sales professionals ... Canada to offer assistance in application use, product benefits ...
Breaking Medicine Technology:Enable Injections Presents A New Class of Injectors for Drug Delivery at PEPTalk, Drug Delivery Partnership Meetings 2Beverly Hills Physician Features Tattoo Removal with the Astanza Duality Laser, Offers $99 Special 2NuAire announces sales and service of Hitachi Koki centrifuges in North America 2
... 2011 Hill-Rom Holdings, Inc. (NYSE: HRC ) ... January 26, 2011.  The company will host a webcast the ... EST. Earnings Release:   Hill-Rom,s Fiscal 2011 ... 2010, will be issued to the public after the close ...
... Amarin Corporation plc (Nasdaq: AMRN ) (the "Company"), ... today announced that it has completed its previously announced underwritten ... to the public of $7.60 per ADS. Due ... the company sold a total of 13,800,000 ADSs in the ...
Cached Medicine Technology:Hill-Rom Holdings, Inc. Hosts Fiscal 2011 First Quarter Earnings Webcast 2Amarin Announces Successful Completion of Offering of American Depositary Shares 2Amarin Announces Successful Completion of Offering of American Depositary Shares 3
Microscissors : Horizontal Scissors...
Disposable Microscissors: Vertical, 90...
Microscissors: Eckardt Vertical Retinomy Scissors...
... the original and very popular ... for cutting in the vertical ... curved tips allow greater versatility ... retlna. Tip is shaped like ...
Medicine Products: