Let Water Be Water, LLC Announces Results of the 'WAT-AAH! ... ( 99% of Kids Chose WAT-AAH! The First ...)

Let Water Be Water, LLC Announces Results of the 'WAT-AAH! Challenge'

Date:6/9/2009

99% of Kids Chose WAT-AAH!, The First Sugar-Free Functional Beverage Made Specifically for Kids, Over Soda and Juice

NEW YORK, June 9 /PRNewswire/ -- WAT-AAH!, the first sugar-free functional beverage brand made specifically for kids by kids and their mothers, announced the results of their first nationwide WAT-AAH! Challenge to defy the expectation that kids will chose soda and/or juice and other sugar-laden drinks over water.

During the months of March and April, mothers and school teachers across the United States received WAT-AAH! beverage samples with instructions to put the bottled functional water in their refrigerators, alongside sodas and other sugary drinks. Mothers and school teachers were asked to write, photograph or videotape their children's responses and reactions to WAT-AAH! In the final results of the Challenge, out of the 1,082 children who participated, 1,072 chose WAT-AAH!, six chose juice and four chose soda. Details of the final results of the Challenge can be found on the WAT-AAH! Challenge Blog at http://wat-aahchallenge.blogspot.com/.

"The WAT-AAH! Challenge is indeed a positive way to introduce a healthy choice where previously there have only been sodas and sugared drinks... there is a merit and a need for a product like this," says Kim Grabinski, from the blog "Accidental Mommies." Says Massachusetts mommy blogger Nicole McCabe, of the blog 'Good Golly Miss Blondie,' "Not only did he choose the WAT-AAH! over the soda and juice, but he sat there and drank it like it wasn't out of the ordinary. When I asked him what he thought, he said, 'Mama, can you buy this kind from now on? I like the bottle.'"

"The WAT-AAH! Challenge shows that when presented in a contemporary and relevant way, water can compete with sodas and juices," sa
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