Navigation Links
Let Water Be Water, LLC Announces Results of the 'WAT-AAH! Challenge'
Date:6/9/2009

99% of Kids Chose WAT-AAH!, The First Sugar-Free Functional Beverage Made Specifically for Kids, Over Soda and Juice

NEW YORK, June 9 /PRNewswire/ -- WAT-AAH!, the first sugar-free functional beverage brand made specifically for kids by kids and their mothers, announced the results of their first nationwide WAT-AAH! Challenge to defy the expectation that kids will chose soda and/or juice and other sugar-laden drinks over water.

During the months of March and April, mothers and school teachers across the United States received WAT-AAH! beverage samples with instructions to put the bottled functional water in their refrigerators, alongside sodas and other sugary drinks. Mothers and school teachers were asked to write, photograph or videotape their children's responses and reactions to WAT-AAH! In the final results of the Challenge, out of the 1,082 children who participated, 1,072 chose WAT-AAH!, six chose juice and four chose soda. Details of the final results of the Challenge can be found on the WAT-AAH! Challenge Blog at http://wat-aahchallenge.blogspot.com/.

"The WAT-AAH! Challenge is indeed a positive way to introduce a healthy choice where previously there have only been sodas and sugared drinks... there is a merit and a need for a product like this," says Kim Grabinski, from the blog "Accidental Mommies." Says Massachusetts mommy blogger Nicole McCabe, of the blog 'Good Golly Miss Blondie,' "Not only did he choose the WAT-AAH! over the soda and juice, but he sat there and drank it like it wasn't out of the ordinary. When I asked him what he thought, he said, 'Mama, can you buy this kind from now on? I like the bottle.'"

"The WAT-AAH! Challenge shows that when presented in a contemporary and relevant way, water can compete with sodas and juices," says Rose Cameron, founder of WAT-AAH! "We are thrilled by the results of the Challenge. Water is no longer boring. We are influencing kids to drink more water and in turn doing our part in curbing childhood obesity."

About WAT-AAH!:

WAT-AAH! was launched in June 2008 in New York. It is currently distributed in more than 250 stores including Whole Foods Market. The brand was recently named by Trend Hunter magazine as one of the Best Products for Kids in 2009. WAT-AAH! contains no sugar, artificial flavors, colors or unnatural additives. WAT-AAH! is ultra pure water containing the right amount of essential ingredients such as magnesium, electrolytes and oxygen to help maintain children's health. WAT-AAH!'s mission is to reverse the established behavior and dependency on sweetened drinks among America's children, and ultimately help fight the battle against childhood obesity and to teach kids that healthy bodies can be obtained through healthy hydration, http://www.wat-aah.com.


'/>"/>
SOURCE Let Water Be Water, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. GECKO Founder to Race 135 Miles Across Death Valley in the Badwater Ultramarathon to Raise Funds and Awareness for New Nonprofit Dedicated to Helping Kids Get Outdoors
2. The First High-Performance Sports Water, AquaHydrate, Targets Military Market by Supporting Events Including Mud Run
3. SCAN Health Plan Arizona Encourages Sun Smarts and Plenty of Water for Seniors This Summer
4. Go Healthy Enters Letter of Intent to Acquire Premium Water Source
5. The First High-Performance Sports Water, AquaHydrate, Delivers Cellular Hydration and Electrolytes, Naturally
6. The First High Performance Sports Water - AquaHydrate - to Offer Ionic Minerals Through Exclusive Agreement With Natural Foods Pioneer, Trace Minerals Research
7. Arizona American Water and Salvation Army Offer Aid on Hottest Days
8. VITAZEST Water Brand Vitamin-Infused Pomegranate Beverage Available on Dr. Siegal's COOKIE DIET Web Site CookieDiet.com
9. Citi Private Equity Executive Joins Water Street Healthcare Partners
10. PHSI Launches New Websites to Promote Sustainable Eco-Friendly Bottle-less Drinking Water Technology
11. Life Ionizers Promotes Convenience and Healthy Lifestyles With New Convertible Water Ionizers Line
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/7/2016)... New Orleans, LA (PRWEB) , ... December 07, ... ... cosmetic technique used to treat wrinkles and deep lines by smoothing and tightening ... many minimally invasive techniques out there to address facial aging with very little ...
(Date:12/7/2016)... ... December 07, 2016 , ... ... Technology, S.L. (“Presence”) for a purchase price of approximately $17.4 million (net ... Presence’s annual revenue is approximately $13.2 million. Headquartered in Barcelona, Spain, Presence ...
(Date:12/7/2016)... CA (PRWEB) , ... December 07, 2016 , ... Castle ... used in several ways to restore a more youthful appearance to the face. Dr. ... offer Sculptra, along with a variety of other treatments, to rejuvenate and renew the ...
(Date:12/7/2016)... , ... December 07, 2016 , ... They are musicians ... sisters and wives, brothers and fathers, from New England and around the nation. What ... stigma, and are brought together in a beautiful and compelling new photographic exhibit debuting ...
(Date:12/7/2016)... , ... December 07, 2016 , ... ... consultation services from offices located in South Lyon, Dewitt, Williamston, East Lansing, Ann ... basketball coach who needs treatment for a brain tumor. , Jason Bauer and ...
Breaking Medicine News(10 mins):
(Date:12/7/2016)... Dec. 7, 2016   IQuity, Inc., a ... Don Hardison has been appointed to ... executive with extensive experience as CEO, COO, and ... 500 companies within the molecular, clinical diagnostic, and ... and sales experience within the pharmaceutical industry. His ...
(Date:12/7/2016)... 2016  Urinary catheters are used for patients ... urological disorders. Urinary catheters include indwelling (Foley) catheter, ... or Foley catheter is a flexible tube with ... is inserted into the bladder through the urethra ... attachment at one end of the catheter is ...
(Date:12/7/2016)... Research and Markets has announced the addition of the "Immunohistochemistry Market ... report to their offering. ... The immunohistochemistry (IHC) market is projected ... 7.3% during the forecast period of 2016 to 2021. ... population across the globe are the primary driving the growth of this ...
Breaking Medicine Technology: