Navigation Links
Let Water Be Water, LLC Announces Results of the 'WAT-AAH! Challenge'
Date:6/9/2009

99% of Kids Chose WAT-AAH!, The First Sugar-Free Functional Beverage Made Specifically for Kids, Over Soda and Juice

NEW YORK, June 9 /PRNewswire/ -- WAT-AAH!, the first sugar-free functional beverage brand made specifically for kids by kids and their mothers, announced the results of their first nationwide WAT-AAH! Challenge to defy the expectation that kids will chose soda and/or juice and other sugar-laden drinks over water.

During the months of March and April, mothers and school teachers across the United States received WAT-AAH! beverage samples with instructions to put the bottled functional water in their refrigerators, alongside sodas and other sugary drinks. Mothers and school teachers were asked to write, photograph or videotape their children's responses and reactions to WAT-AAH! In the final results of the Challenge, out of the 1,082 children who participated, 1,072 chose WAT-AAH!, six chose juice and four chose soda. Details of the final results of the Challenge can be found on the WAT-AAH! Challenge Blog at http://wat-aahchallenge.blogspot.com/.

"The WAT-AAH! Challenge is indeed a positive way to introduce a healthy choice where previously there have only been sodas and sugared drinks... there is a merit and a need for a product like this," says Kim Grabinski, from the blog "Accidental Mommies." Says Massachusetts mommy blogger Nicole McCabe, of the blog 'Good Golly Miss Blondie,' "Not only did he choose the WAT-AAH! over the soda and juice, but he sat there and drank it like it wasn't out of the ordinary. When I asked him what he thought, he said, 'Mama, can you buy this kind from now on? I like the bottle.'"

"The WAT-AAH! Challenge shows that when presented in a contemporary and relevant way, water can compete with sodas and juices," says Rose Cameron, founder of WAT-AAH! "We are thrilled by the results of the Challenge. Water is no longer boring. We are influencing kids to drink more water and in turn doing our part in curbing childhood obesity."

About WAT-AAH!:

WAT-AAH! was launched in June 2008 in New York. It is currently distributed in more than 250 stores including Whole Foods Market. The brand was recently named by Trend Hunter magazine as one of the Best Products for Kids in 2009. WAT-AAH! contains no sugar, artificial flavors, colors or unnatural additives. WAT-AAH! is ultra pure water containing the right amount of essential ingredients such as magnesium, electrolytes and oxygen to help maintain children's health. WAT-AAH!'s mission is to reverse the established behavior and dependency on sweetened drinks among America's children, and ultimately help fight the battle against childhood obesity and to teach kids that healthy bodies can be obtained through healthy hydration, http://www.wat-aah.com.


'/>"/>
SOURCE Let Water Be Water, LLC
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. GECKO Founder to Race 135 Miles Across Death Valley in the Badwater Ultramarathon to Raise Funds and Awareness for New Nonprofit Dedicated to Helping Kids Get Outdoors
2. The First High-Performance Sports Water, AquaHydrate, Targets Military Market by Supporting Events Including Mud Run
3. SCAN Health Plan Arizona Encourages Sun Smarts and Plenty of Water for Seniors This Summer
4. Go Healthy Enters Letter of Intent to Acquire Premium Water Source
5. The First High-Performance Sports Water, AquaHydrate, Delivers Cellular Hydration and Electrolytes, Naturally
6. The First High Performance Sports Water - AquaHydrate - to Offer Ionic Minerals Through Exclusive Agreement With Natural Foods Pioneer, Trace Minerals Research
7. Arizona American Water and Salvation Army Offer Aid on Hottest Days
8. VITAZEST Water Brand Vitamin-Infused Pomegranate Beverage Available on Dr. Siegal's COOKIE DIET Web Site CookieDiet.com
9. Citi Private Equity Executive Joins Water Street Healthcare Partners
10. PHSI Launches New Websites to Promote Sustainable Eco-Friendly Bottle-less Drinking Water Technology
11. Life Ionizers Promotes Convenience and Healthy Lifestyles With New Convertible Water Ionizers Line
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... 27, 2016 , ... TherapySites, the leading website ... Tennessee Counseling Association. This new relationship allows TherapySites to continue to ... adding exclusive benefits and promotional offers. , "TCA is extremely excited about this ...
(Date:6/27/2016)... ... June 27, 2016 , ... A revolution is underway. ... transport experience for the millions of people who require these medical transport services ... industry through the use of technology. Now, SmartEMS has put forth an industry-changing ...
(Date:6/26/2016)... ... 27, 2016 , ... Quality metrics are proliferating in cancer care, and are ... the eye of the beholder, according to experts who offered insights and commentary in ... Managed Care. For the full issue, click here . , For the American ...
(Date:6/26/2016)... , ... June 26, 2016 , ... Pixel Film Studios ... X. , "Film editors can give their videos a whole new perspective by using ... - CEO of Pixel Film Studios. , ProSlice Levels contains over 30 Different ...
(Date:6/26/2016)... ... ... a legally blind and certified personal trainer is helping to develop a weight loss fitness ... to fix the two major problems leading the fitness industry today:, , ... They don’t eliminate all the reasons people quit their exercise program ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Research and Markets has announced the ... (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), Functionality (Filler, ... Global Forecast to 2021" report to their offering. ... pharmaceutical excipients market is projected to reach USD 8.1 ... the forecast period 2016 to 2021. ...
(Date:6/23/2016)... LOS ANGELES , June 23, 2016 /PRNewswire/ ... (NASDAQ: CAPR ), a biotechnology company ... first-in-class therapeutics, today announced that patient enrollment in ... progrEssion in Duchenne) has exceeded 50% of its ... its enrollment in the third quarter of 2016, ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 If ... Leaders Scholarship is any indication, the future is in ... at www.diabetesscholars.org by the Diabetes Scholars Foundation ... the way of academic and community service excellence. ... since 2012, and continues to advocate for people with ...
Breaking Medicine Technology: