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Let Water Be Water, LLC, Launches WAT-AAH!(TM), First Premium Brand of Pure Water with Function Specially Targeted to Kids and Teens
Date:5/22/2008

target="_new">http://www.drinkwataah.com. The copy clearly states the benefits while playfully rhyming to the brand. One spot proclaims, "Feel Supaah, Run Fastaah, Jump Highaah, Grow Tallaah!, Drink Wataah! Wataah!"

"WAT-AAH! respects the intelligence, sophistication and healthy needs of today's kids. Our whole campaign looks clean, fun and contemporary just like our water to feel genuine and inspire our target audience. To take it from boring to exciting, we added attitude, not sugar. WAT-AAH! is fun, it is loud and it screams ... because there's nothing wrong when kids scream for water!" said Cameron.


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SOURCE Let Water Be Water, LLC
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