"Today's kids and teens know that water is good and that too much sugar is bad for them," said Rose Cameron, founder of Let Water Be Water, LLC. "They hear this from adults, teachers and in the media. Notwithstanding, the marketing efforts targeting kids and teens is to the contrary.
The majority of the 36 new beverages aimed at the younger set, introduced between 2005 -2007, contain juice, additives, colors and sugar to camouflage the 'boring' taste of simple, pure water."
While soft drink and sugared-laden drink manufacturers are finding themselves increasingly un-welcomed in schools and at family events, WAT-AAH! has not only been accepted into many leading private and public schools and after-school facilities throughout the New York City area, but has also been recognized for its health benefits as a better option to sodas and other sports drinks targeted to the young. WAT-AAH!'s products are currently being distributed and sampled at private and public schools as well as kids sports and physical activity programs throughout Manhattan and Brooklyn.
Exclusive Beverage has been retained to fulfill distribution. Located in Farmingdale, N.Y., Exclusive Beverage is managed by President Steve Gress.
WAT-AAH!'s marketing aims to make water more exciting, desirable and
cool to today's youth. The bottle and graphics, the functional ingredients,
the advertising campaign and the Web site were designed to captivate modern
kids whose brand and design sensibilities are increasingly becoming more
adult- like. The brand's debut ad campaign, a series of 10-second spots
featuring kids screaming the benefits of water, can be viewed at
|SOURCE Let Water Be Water, LLC|
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