WAT-AAH! Aims to Help Combat Childhood and Teen Obesity Epidemic by
Offering First Healthy Drink Alternative With Attitude, Not Sugar
NEW YORK, May 22 /PRNewswire/ -- Childhood and teen obesity continues to be a pressing public health concern. According to the Centers for Disease Control, 15 percent of children and teens are overweight (almost 9 million), and another 19 percent are considered at risk for becoming overweight-triple the statistic rates documented in the 1980's.
A new line of water is aiming to help combat the obesity epidemic by offering the first healthy drink alternative specially targeted to kids and teens. New York-based, Let Water Be Water, LLC, announces the launch of WAT- AAH!(TM), a premium line of sugar-free, functional water for kids ages 6-15. The line will be available at Whole Foods, Amish Market, Bazzini, and other fine retail outlets in New York City starting in June and at http://www.drinkwataah.com.
No other water product currently on the market for kids and teens can
claim to be 100 percent free of artificial flavors, artificial colors,
additives and sugar. The first four products being introduced are:
-- WAT-AAH! Bones, the first premium water with calcium to help bone
-- WAT-AAH! Brain, the first premium water with added electrolytes to
encourage faster absorption, hydration and cooling down
-- WAT-AAH! Energy, the first premium water with electrolytes and oxygen
for increased metabolic function and energy
-- WAT-AAH! Body, the foundation for the brand with simple and super clean
water, absolutely free of sugar
With sugared drinks often being the only available choice to kids and
their parents, America's obesity problem is exacerbated. It is widely
believed that these beverages are partially responsible for the increasing
obesity rates among America's youth. A st
|SOURCE Let Water Be Water, LLC|
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