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Let Water Be Water, LLC, Launches WAT-AAH!(TM), First Premium Brand of Pure Water with Function Specially Targeted to Kids and Teens
Date:5/22/2008

WAT-AAH! Aims to Help Combat Childhood and Teen Obesity Epidemic by

Offering First Healthy Drink Alternative With Attitude, Not Sugar

NEW YORK, May 22 /PRNewswire/ -- Childhood and teen obesity continues to be a pressing public health concern. According to the Centers for Disease Control, 15 percent of children and teens are overweight (almost 9 million), and another 19 percent are considered at risk for becoming overweight-triple the statistic rates documented in the 1980's.

A new line of water is aiming to help combat the obesity epidemic by offering the first healthy drink alternative specially targeted to kids and teens. New York-based, Let Water Be Water, LLC, announces the launch of WAT- AAH!(TM), a premium line of sugar-free, functional water for kids ages 6-15. The line will be available at Whole Foods, Amish Market, Bazzini, and other fine retail outlets in New York City starting in June and at http://www.drinkwataah.com.

No other water product currently on the market for kids and teens can claim to be 100 percent free of artificial flavors, artificial colors, additives and sugar. The first four products being introduced are:

-- WAT-AAH! Bones, the first premium water with calcium to help bone

growth

-- WAT-AAH! Brain, the first premium water with added electrolytes to

encourage faster absorption, hydration and cooling down

-- WAT-AAH! Energy, the first premium water with electrolytes and oxygen

for increased metabolic function and energy

-- WAT-AAH! Body, the foundation for the brand with simple and super clean

water, absolutely free of sugar

With sugared drinks often being the only available choice to kids and their parents, America's obesity problem is exacerbated. It is widely believed that these beverages are partially responsible for the increasing obesity rates among America's youth. A st
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SOURCE Let Water Be Water, LLC
Copyright©2008 PR Newswire.
All rights reserved

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