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Lessons Learned in Securing Top Talent During University Recruiting

CHAPEL HILL, N.C., Oct. 30 /PRNewswire/ -- It's no secret that companies rely heavily on university recruiting in their search for top talent. But best-in-class organizations have learned to look beyond career fairs for their best hiring opportunities, according to research from benchmarking leader Best Practices, LLC.

Leading companies use intern and cooperative education (co-op) programs to attract top talent to their organizations and, ultimately, into their work forces. Intern and co-op programs account for 53 percent of companies' university hires -- outpacing new graduate hires at 47 percent, according to the study.

"In the race for talent, leading companies are turning to intern and co-op programs to pull top students in the door early in their academic careers," said Chris Bogan, CEO of Best Practices, LLC. "Then the focus changes to identifying the best performers for entry-level positions -- ultimately, the company is recruiting once and hiring twice."

The study, "Hiring Top Talent: Best Practices in University Recruiting," provides HR executives and directors with insights and best practices from 79 leading companies across more than a dozen industries. Study participants include American Express, Pfizer, Lockheed Martin, Hewlett-Packard, Dow Chemical, Boeing, Bank of America and more.

To download a complimentary excerpt of the study, visit . The 105-page report contains 200 metrics and 30 narratives that illuminate how leading companies attract top university graduates to refresh their workforce with new knowledge and skill sets.

Some of the sample key findings uncovered in the research include:

-- More than two-thirds of the benchmark class have centralized university

recruiting groups while 10 percent are decentralized and 23 percent are

hybrid combinations.

-- School-sponsored career fairs on average account for 40 percent of

events attended by the benchmark class, but that statistic drops to

34 percent for high-volume hiring companies that employ more than 350

graduating students a year.

-- Savvy companies include employee alumni in the university recruiting

process, with many building entire recruiting teams around alums.

To purchase the complete research study or to download an overview of the research with sample finding, visits .

If this study is not meeting your current business needs, inquire about starting your own research study or internet survey. Our custom client research will answer your pressing business questions and provide you with actionable insights and process best practices. Please contact Anna Buhr, Manager of Research Operations at to learn more about custom research in HR and other business fields.


Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC
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