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Less Lighting Up in Movies Aimed at Kids
Date:7/15/2011

seeing smoking imagery onscreen in movies," she said. "In fact, adolescents with the highest exposure to onscreen smoking are about twice as likely to try smoking as those with the least exposure."

"The reality is that dozens of top grossing, youth-rated, movies released each year continue to put our youth at risk of starting smoking by their depictions of smoking in youth-rated movies," Bauer said.

Bauer hopes the Motion Picture Association of America would adopt an R rating for films that depict smoking. "We wouldn't see more movies that are rated R," she said. "We would expect to see fewer youth-rated movies that contain tobacco imagery and we would expect that to protect our children for a lifetime of addiction and premature death."

More information

For more on teen smoking, visit the U.S. National Library of Medicine.

SOURCES: Vince Willmore, spokesman, Campaign for Tobacco-Free Kids; Stanton Glantz, director, Center for Tobacco Control Research and Education, University of California, San Francisco; Ursula E. Bauer, director, National Center for Chronic Disease Prevention and Health Promotion, U.S. Centers for Disease Control and Prevention; July 15, 2011, Morbidity and Mortality Weekly Report


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