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Lenskold Group Launches CMO Guide Series on Marketing Profitability Management
Date:5/21/2010

Leading Issue Provides Insight on Improving the ROI of Marketing to Existing Customers

Manasquan, NJ (PRWEB) May 21, 2010 -- Lenskold Group, a leading authority on marketing ROI and innovative provider of financial-based, high quality marketing measurements and ROI processes designed to improve marketing performance and profitability, announced the debut of the CMO Guide, a series of executive level white papers that will be released throughout the year.

The marketing profitability management series under the ongoing CMO Guide will address gaps in current practices where marketing organizations struggle to assess and manage the financial contribution of their marketing. There is a significant opportunity for marketers to improve strategic and tactical decisions with better insight that comes from reliable and practical marketing ROI processes.

Lenskold Group released today the first white paper in the series, the CMO Guide to Maximizing Customer Marketing Performance and Profitability. The white paper, sponsored by Citrix® Online’s GoToWebinar®, outlines how current customer marketing has advantages over acquisition marketing. Specific techniques are presented for improving intelligence, analytics, measurements, and ROI analysis that improve the targeting and timing of marketing in ways that are not possible with acquisition marketing. These techniques show the benefits of generating better intelligence from educational marketing and leveraging customer relationships.

“Our first white paper in this series will help CMOs and marketing professionals better understand the untapped profit potential for growing current customers,” said Jim Lenskold, President of Lenskold Group. “We provide solutions to address the complexity of measuring
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