Navigation Links
Learning curve: Tricks to resist temptation
Date:3/31/2009

Here's good news for dieters who face food challenges in the break room every day: A new study in the Journal of Consumer Research shows that our resistance gets a boost after we've just been exposed to similar temptations.

"The threat of overconsumption is a real one for many of us. It is all too easy to eat or spend too much, and many others struggle with their desire to smoke or to drink alcohol or to take another pain killer," write authors Siegfried Dewitte, Sabrina Bruyneel (both K.U.Leuven), and Kelly Geyskens (Maastricht University, The Netherlands).

In the course of their research, the authors found that in situations when self-control is repeatedly tested, a defense strategy that works for a first temptation can be used to tackle the next.

"In a first study we showed that, consistent with common intuition, people performed worse at a difficult mental game than a control group if they had just attempted to control the content of their thoughts. However, those who had just engaged in a similar difficult mental game performed better than a control group," the authors write.

In a second study, the authors exposed participants to candies, which they were not supposed to eat. "Being exposed to candies without eating them indeed led to worse performance on a subsequent self-regulation task, but it also led to better regulation of candy consumption in a follow-up situation," the authors explain.

A third study exposed participants to a series of consumption choices. In each set of choices, there was one option that required more self-control than the other. For example, some participants had to choose between waiting two weeks for a discounted video game versus purchasing one at full price immediately. After the series of choices, they engaged in a final set of choices that were either different or similar to their previous ones.

"It turned out that participants became better at self-regulating their choices if they had been exposed to similar options before," the authors write. "Together these studies demonstrate that although our resistance to temptation indeed wears out when we receive a series of different temptations, as common wisdom has it, our resistance gets a boost when we have just been exposed to a similar temptation."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. KMSI Announces KMx Update That Provides eLearning, Knowledge Management and Collaboration Tools for Apple iPhone and Other Mobile Devices
2. Anesthesia in Youngest Kids May be Linked to Learning Disabilities
3. Learning Empowered by Movement; Brain Gym Exercises Wake Up Brain and Body
4. Engineer: Computer learning, electrical stimulation offer hope for paralyzed
5. MorseLife Launches Learning Institute to Teach Best Practices in Leadership, Healthcare and Kosher Culinary
6. Irelands PulseLearning Inks Agreement With Leading U.S. Insurance Industry Association
7. University of Pennsylvania researchers find that the unexpected is a key to human learning
8. NetLearning to Offer American Heart Association e-Learning Courses
9. Meditation May Boost College Students Learning
10. i.HUG Foundation Receives International Grant: Hires a School Nurse to Improve Student Health and Learning
11. Broadstreet Names Dorian Fabio Executive Vice President of Learning and Performance Improvement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/27/2017)... Plano, TX (PRWEB) , ... July 27, 2017 ... ... technology and outsourced services, announces the internal promotion of Elrene Clinkscales to Vice ... Operations – Claims & Remittance Management, reporting to Derek Morkel, chief executive officer ...
(Date:7/27/2017)... ... 2017 , ... Team Novo Nordisk, the world’s first all-diabetes professional cycling team, ... a stagiaire for the remainder of the 2017 season. One of our best development ... Tour of Utah. , “Every season we are excited to move an athlete from ...
(Date:7/26/2017)... ... July 26, 2017 , ... Written By: Ashley D. Beall, ... in drug therapy for patients living with relapsing and primary multiple sclerosis that ... cell targeted therapy that has been proven to significantly reduce signs of disease ...
(Date:7/26/2017)... ... July 26, 2017 , ... “We are dentists and we thought there ... Jose, Calif., “so we invented the MAGNETIC/ LOCK BRACKETS.” , The patent-pending MAGNETIC/ LOCK ... In doing so, it offers an effective alternative to traditional braces. As a result, ...
(Date:7/26/2017)... ... July 26, 2017 , ... “We are thrilled to be ... for patients to schedule an appointment online in real time,” said Keith English, LocalMed ... Smiles provider directory will bring more Six Month Smiles patients to their providers.” , ...
Breaking Medicine News(10 mins):
(Date:7/27/2017)...  West Pharmaceutical Services, Inc. (NYSE: WST ... 2017 and updated financial guidance for the full-year 2017. ... Reported net sales of $397.6 million, ... Net sales at constant currency (organic) grew by 3.9%. ... compared to $0.60 in the prior-year quarter. Second-quarter 2017 ...
(Date:7/26/2017)... Aesthetics, a leading medical aesthetic clinic in Singapore ... skin conditions from the inside. The natural process of ... skin becomes more transparent due to the thinning of the epidermis. Over ... the sun contributes to aging skin, causing age spots and other ... ...
(Date:7/26/2017)... 26, 2017 The Galien Foundation announced ... USA Award Nominees. Counted among the global ... recognizes outstanding biomedical and technology product achievement that improves the ... qualify, each candidate must be U.S. Food and Drug Administration ... demonstrate tremendous potential to impact human health. Sales data are ...
Breaking Medicine Technology: