Navigation Links
Learning curve: Tricks to resist temptation
Date:3/31/2009

Here's good news for dieters who face food challenges in the break room every day: A new study in the Journal of Consumer Research shows that our resistance gets a boost after we've just been exposed to similar temptations.

"The threat of overconsumption is a real one for many of us. It is all too easy to eat or spend too much, and many others struggle with their desire to smoke or to drink alcohol or to take another pain killer," write authors Siegfried Dewitte, Sabrina Bruyneel (both K.U.Leuven), and Kelly Geyskens (Maastricht University, The Netherlands).

In the course of their research, the authors found that in situations when self-control is repeatedly tested, a defense strategy that works for a first temptation can be used to tackle the next.

"In a first study we showed that, consistent with common intuition, people performed worse at a difficult mental game than a control group if they had just attempted to control the content of their thoughts. However, those who had just engaged in a similar difficult mental game performed better than a control group," the authors write.

In a second study, the authors exposed participants to candies, which they were not supposed to eat. "Being exposed to candies without eating them indeed led to worse performance on a subsequent self-regulation task, but it also led to better regulation of candy consumption in a follow-up situation," the authors explain.

A third study exposed participants to a series of consumption choices. In each set of choices, there was one option that required more self-control than the other. For example, some participants had to choose between waiting two weeks for a discounted video game versus purchasing one at full price immediately. After the series of choices, they engaged in a final set of choices that were either different or similar to their previous ones.

"It turned out that participants became better at self-regulating their choices if they had been exposed to similar options before," the authors write. "Together these studies demonstrate that although our resistance to temptation indeed wears out when we receive a series of different temptations, as common wisdom has it, our resistance gets a boost when we have just been exposed to a similar temptation."


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. KMSI Announces KMx Update That Provides eLearning, Knowledge Management and Collaboration Tools for Apple iPhone and Other Mobile Devices
2. Anesthesia in Youngest Kids May be Linked to Learning Disabilities
3. Learning Empowered by Movement; Brain Gym Exercises Wake Up Brain and Body
4. Engineer: Computer learning, electrical stimulation offer hope for paralyzed
5. MorseLife Launches Learning Institute to Teach Best Practices in Leadership, Healthcare and Kosher Culinary
6. Irelands PulseLearning Inks Agreement With Leading U.S. Insurance Industry Association
7. University of Pennsylvania researchers find that the unexpected is a key to human learning
8. NetLearning to Offer American Heart Association e-Learning Courses
9. Meditation May Boost College Students Learning
10. i.HUG Foundation Receives International Grant: Hires a School Nurse to Improve Student Health and Learning
11. Broadstreet Names Dorian Fabio Executive Vice President of Learning and Performance Improvement
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/20/2017)... ... September 20, 2017 , ... The ... “Humans With Vaginas.” The goal is to ignite conversation via social media and ... products. The brand has declared September “Humans with Vaginas” month, releasing a video ...
(Date:9/20/2017)... , ... September 20, 2017 , ... ... of older Americans at risk of price gouging for their prescription drugs, according ... (TSCL) . “Because Medicare isn’t negotiating on our behalf, there’s no consistency in ...
(Date:9/20/2017)... ... , ... “The Trials I Face to Receive God’s Grace”: a mesmerizing ... and goals to better one’s life through God. “The Trials I Face to Receive ... the wrong places, found a love for writing. Green feels that expressing his feelings ...
(Date:9/20/2017)... Texas (PRWEB) , ... September 20, 2017 , ... Houston, ... entire team took Friday, September 8, and Monday, September 11, off work and rolled ... Second Baptist Church before heading to local homes to start the process of rebuilding. ...
(Date:9/20/2017)... ... 2017 , ... “The Foggy Road to Moorwick”: the adventures of a young Scottish girl yearning ... author, Jeanine Liston, a busy mother of five who used her time waiting for children ... book for over twenty years. It was a way to give some meaning to ...
Breaking Medicine News(10 mins):
(Date:9/6/2017)... 6, 2017  Medical professionals are expected ... while treating their patients. Medical simulations offer ... involving patients. Simulation provides a safe method ... out procedures, refine techniques and build confidence, ... new technology, such as augmented reality, will ...
(Date:9/5/2017)... , Sept. 5, 2017  Xyntek Inc. has announced another milestone in ... new Midwest office to meet the growing demands of customer engagements regionally.  ... Xyntek's new Midwest office is located at 318 West ... ... customer engagements regionally. ...
(Date:9/1/2017)... 1, 2017  Explorers Like Us ( https://explorerslikeus.com/ ) is ... experiences — and deliver these experiences as part of Life ... feel and heal better. ... While nothing beats a walk, jog or simply ... Life Environments™ is the next best thing when getting there ...
Breaking Medicine Technology: