Navigation Links
Leading UK Personal Trainer Challenges Standards of Service Within Fitness Industry to Get Results or Double Your Money Back Guarantee

One of UK's leading fitness expert's challenges the concept of recession by identifying higher standards of services as the solution.

Manchester, United Kingdom (PRWEB) February 10, 2009 -- Leading fitness expert, Mike Bach, raises the question that at a time of recession, the health and fitness industry should be identifying how to respond to the current climate and provide more value so that consumers benefit from the time and money invested, and to provide a service that is sought after.

In the current economic slump, Bach has made a bold statement that it is in fact lack of value and good marketing practices that can be blamed for decreasing turnovers and falling demand for services rather than blaming current climate.

Bach says, "I trust that there are economic problems and do not deny that, but that we can limit the impact it has on business by delivering outstanding, excellent service that any consumer would find valuable. Not only should it limit the impact but make the business thrive!"

Bach and his company, The Body Planner, is one of a select few training companies around the world that actually provide a full guarantee on the services offered. In fact, Bach has a standard guarantee for his clients that want to lose weight that if they do not drop at least one clothing size in the first 28 days of the program that the client will be entitled to a refund of double the fees they have paid.

Bach further went on to say, "There is a poor attitude in the fitness industry on the whole that simply sells a service with no commitment to providing a result that the consumer desires. I have seen this time and time again from both trainers and clubs resulting in zero progress, unused contracts and dissatisfaction. The sale has already been made and the general approach is to be unconcerned. I believe the correct mindset should be to work on the principle that it is results that matter and coaching consumers through all aspects to ensure success, good health and vitality in the short and longer term will enable a business to flourish."

Bach, whose company, The Body Planner works with individuals, clubs and companies throughout Manchester and Cheshire, believes the blame for recession will lie where poorer standards of service will lead to drop outs and a reduced demand for the services on offer.

"I think it is inaccurate that all consumers do not have the money to get the expertise and coaching they need to get fit and healthy. What people are really looking for is value and that means delivering a measurable result whether it is to drop 14 pounds, lose two inches off their waist, or a company that wants to reduce the cost of sickness and staff turnover. The business of coaching to get results should take all the risk away from the consumer and be the responsibility of the business. If you are providing all it takes to produce the result, then it makes perfect sense to provide a guarantee, both for your business and your consumers."

He continued, "If a consumer cannot see any value in the service and a return they imagined on their investment, then why should they pay for it? If they can identify that the service will bring weight loss, inch loss, improved fitness, improved energy, improved productivity or a return on the investment made because they have been guaranteed it, then why wouldn't the demand be still there? I believe consumers are looking for a service that actually works and delivers result, and they are tired of settling for anything less."

Asked on his final comments, Bach said, "Consumers are looking for that better body, improved energy and better health but falling standards and lazy attitudes will result (if they haven't already) in dwindling memberships and reduced demand. Increasing standards of service and adding value that exceeds what consumers have previously settled for will lead to an altogether new outcome. Having a guarantee and a quality of service that relies on results provides a better outcome for all."

It will be interesting to see how services in the fitness industry and even those outside of it react to Bach's outline and start to offer a guarantee against their services for the public.


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. Leading Supplemental Insurer Recommends Insurance Review Following Annual Benefit Enrollment Period
2. Leading Spring Water Brands From Nestle Waters Team Up With the American Heart Association START! Initiative
3. Univita Health Acquires Leading Web Services Company
4. Leading Food Allergy Research and Advocacy Groups Merge to Find Cure for Life-Threatening Childhood Disease
5. The Pancreatic Cancer Research and Education Act Addresses the Astounding Mortality of the Fourth Leading Cause of Cancer Death in the United States
6. Obama Reforms Could Spark New Healthcare Economy If Investors Increase Funding, Says Leading Healthcare Venture Firm
7. Career Step, Leading School In Growing Health Documentation Industry, Adds Online Reference Tool
8. The Albany Group Acquires Strata Works KK, Leading Japanese Temporary Labor Contractor
9. 2nd Annual AboutFACE 2009 at The Encore at Wynn Las Vegas Features Leading Instructors and Best Techniques For Practice Success
10. Pocket Reference Journals Releases Latest Edition of "All About Me" Leading Children's Immunization Journal for New Moms
11. Rapid Generic Erosion of Branded Agents, Including Market-Leading Viagra, Will Cause Sales of Erectile Dysfunction Drugs to Remain Flat Over the Next Decade
Post Your Comments:
(Date:11/27/2015)... ... November 27, 2015 , ... According to an article ... of Toronto and the University of British Columbia suggested that laws requiring bicyclists to ... article explains that part of the reason for the controversial conclusion is that, while ...
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss doctors has ... it. Surviving Mesothelioma has just posted the findings on the website. Click here ... the cases of 136 mesothelioma patients who were treated with chemotherapy followed by EPP ...
(Date:11/27/2015)... CA (PRWEB) , ... November 27, 2015 , ... Lizzie’s ... , The company is offering customers 10% off of their purchase of lice treatment ... treatment at full price. According to a company spokesperson. “Finding lice is a sure ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... MPWH, the No.1 Herpes-only dating community in ... (see Table 1-1 ). More than 3.7 billion people under the age of ... 1 (HSV-1), according to WHO's first global estimates of HSV-1 infection . , "The ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... A simply ... Jones, is an interesting show that delves into an array of issues that are ... that could benefit from open dialogue, this show is changing the subjects consumers focus ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... , November 26, 2015 ... the addition of the  "2016 Future ... Global Cell Surface Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
(Date:11/26/2015)... 26, 2015 ... of the  "2016 Future Horizons and ... Drug Monitoring (TDM) Market: Supplier Shares, ... Opportunities"  report to their offering.  ... the addition of the  "2016 Future ...
(Date:11/26/2015)... , November 26, 2015 ... of the "Radioimmunoassay Market by Type ... Pharmaceutical Industry, Academics, Clinical Diagnostic Labs), Application ... Forecast to 2020" report to their ... announced the addition of the "Radioimmunoassay ...
Breaking Medicine Technology: