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Leading Society Publisher, American Academy of Pediatrics, Chooses iPublishCentral to Launch e-Book Strategy
Date:10/15/2009

able to promote their titles using iPublishWidget, a viral marketing tool that enables both publishers and authors to promote and market books on the Internet and social Web sites such as Facebook. iPublishWidget enhances visibility, sustains interest and enables sales conversions for any title.

"With iPublishCentral, AAP will open up access to its members, enhance its reach to pediatricians and also make its content available online to leading institutions and libraries," said Sameer Shariff, CEO of Impelsys. "We aim to support publishers and readers in a rapidly changing industry by increasing reach and improving the accessibility of information."

Leading titles such as The Red Book Atlas, a reference for infectious diseases, Berkowitz Pediatrics, a textbook for primary care, and The Pediatric Nutrition Handbook, a guide for the latest evidence-based guidelines on feeding healthy infants and children, will be available for digital download.

Impelsys will hold live demonstrations of iPublishCentral at its booth (Hall 8, #L985) during the Frankfurt Book Fair, October 14-18, 2009.

About The American Academy of Pediatrics

The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well being of infants, children, adolescents and young adults. Learn more at www.aap.org.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) and solutions like iPublishCentral(TM) help publishers increase their revenues by delivering content online quickly and cost effectivel
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