Navigation Links
Leading Society Publisher, American Academy of Pediatrics, Chooses iPublishCentral to Launch e-Book Strategy
Date:10/15/2009

NEW YORK, Oct. 15 /PRNewswire/ -- Impelsys, a global leader in electronic content delivery solutions, today announced that the American Academy of Pediatrics (AAP), a leading society publisher and professional organization to 60,0000 pediatricians, has solidified its e-book strategy with iPublishCentral, an industry-leading electronic content delivery solution used by more than 350 publishers worldwide. Launching in early 2010, AAP will initially offer 35 books from its adolescent health, neonatal, infectious disease and primary care collections online for purchase in digital format with a multi-level offering to both individuals and institutions such as libraries, hospitals and medical schools. iPublishCentral is an easy-to-implement, cost-effective, self-service solution that allows publishers to market, distribute and monetize traditional print content through electronic channels.

"AAP has been an active publisher of electronic journal and book content and has seen technology drive significant changes in how clinicians search and consume information. We felt that the next step was to implement an e-Book strategy," said Maureen DeRosa, AAP Director of Marketing and Publications. "The iPublishCentral platform is flexible and easily accessible to our members and supports the demand for immediate access to medical information."

AAP collections and individual titles will be available by subscription or by per-book purchase, accessible with a single login. Along with member pediatricians, hospitals, libraries, medical schools and health organizations will also have access to AAP's digital library. Although retaining the look and feel of a print book, these e-Books will have enhanced electronic features including search, bookmarking and user personalization. AAP and its member authors will also be able to promote their titles using iPublishWidget, a viral marketing tool that enables both publishers and authors to promote and market books on the Internet and social Web sites such as Facebook. iPublishWidget enhances visibility, sustains interest and enables sales conversions for any title.

"With iPublishCentral, AAP will open up access to its members, enhance its reach to pediatricians and also make its content available online to leading institutions and libraries," said Sameer Shariff, CEO of Impelsys. "We aim to support publishers and readers in a rapidly changing industry by increasing reach and improving the accessibility of information."

Leading titles such as The Red Book Atlas, a reference for infectious diseases, Berkowitz Pediatrics, a textbook for primary care, and The Pediatric Nutrition Handbook, a guide for the latest evidence-based guidelines on feeding healthy infants and children, will be available for digital download.

Impelsys will hold live demonstrations of iPublishCentral at its booth (Hall 8, #L985) during the Frankfurt Book Fair, October 14-18, 2009.

About The American Academy of Pediatrics

The American Academy of Pediatrics is an organization of 60,000 primary care pediatricians, pediatric medical subspecialists and pediatric surgical specialists dedicated to the health, safety and well being of infants, children, adolescents and young adults. Learn more at www.aap.org.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) and solutions like iPublishCentral(TM) help publishers increase their revenues by delivering content online quickly and cost effectively. Impelsys' passion for client success has helped it build long-term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.

SOURCE Impelsys


'/>"/>
SOURCE Impelsys
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. The ScottCare Corporation Completes Acquisition of Rozinn Electronics, a Leading Manufacturer of Cardiac Diagnostic Products
2. Omnicom Acquires Leading Healthcare Marketing Communications Firm in China
3. Leading Child Abuse Center Releases Back to School Tips to Protect Children From Internet Predators
4. Leading-edge body sensor could help produce sporting champions
5. Hospital Quality Info on Web Can Be Misleading
6. AT&T Establishes New Network Services for Leading Medical Liability Insurer
7. Video and Photo: Leading CEOs Launch Alliance With American Red Cross to Strengthen Nations Preparedness for Disasters
8. FDA Approves Expanded Labeling for Campath(R) to Include First-line Treatment for Leading Form of Adult Leukemia
9. Sentillion Positioned in Visionaries Quadrant in Leading Industry Analyst Firms User Provisioning Magic Quadrant
10. Leading Asthma and Allergy Author and Counselor Joins The HealthCentral Network As Expert
11. Long Term Care Insurance Gains Momentum Thanks to State Promotions, a Leading Brokerage Reports
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
(Date:6/24/2016)... ... 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. ... the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has ... , Sickle Cell Disease (SCD) is a disorder of the red blood cells, which ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of ... AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, ... journal articles published in Emergency Medicine Practice and Pediatric Emergency Medicine ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the ... as Vice President of North American Capital Sales at HTG Molecular . ... team in the commercialization of the HTG EdgeSeq system and associated reagents in North ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , Belgium , June 24, ... VNRX), today announced the appointment of Dr. ... Directors as a Non-Executive Director, effective June 23, ... Audit, Compensation and Nominations and Governance Committees.  As ... Futcher will provide independent expertise and strategic counsel ...
(Date:6/23/2016)... 23, 2016 Any dentist who has made an ... current process. Many of them do not even offer this ... and high laboratory costs involved. And those who ARE able ... such a high cost that the majority of today,s patients ... Parsa Zadeh , founder of Dental Evolutions Inc. and ...
(Date:6/23/2016)... , June 23, 2016 Research and ... Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data derived ... Assessment of major trends with potential impact on the market ... of market segmentation which comprises of sub markets, regional and ...
Breaking Medicine Technology: