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Leading Industry Analyst Firm Names ActiveBase "Cool Vendor"
Date:4/26/2010

formance effects.

The power of Dynamic Data Masking solution is that it adds a security layer within and around business applications, reporting, development and database tools, masking, scrambling, hiding or blocking sensitive information in real-time with no changes to applications or databases, while the underlying data is not masked, but it is returned masked at the presentation layer.

ActiveBase Security™ benefits include:

 
  • Dynamically masks, scrambles, blocks, encrypts or hides “in-motion” access to sensitive and personal information in 1/10 the costs and time of applying other solutions.
  • Enforces application security policies across applications and tools accessing production database. No need for changes to the applications or the database.
  • Reuses ActiveBase Security production rules to mask and protect unauthorized access in testing and QA environments.
  • Administered by security operators that are not required to be DBAs.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just techn
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