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Leading Industry Analyst Firm Names ActiveBase "Cool Vendor"

ActiveBase, a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution, today announced it has been included in the list of Gartner Cool Vendors in the Cool Vendors in Application Security, 2010 report by Ray Wagner, Joseph Feiman, Neil MacDonald, John Pescatore, Earl Perkins April 14, 2010, by Gartner Inc.

Tel Aviv, Israel (PRWEB) April 26, 2010 -- ActiveBase, a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution, today announced it has been included in the list of Gartner Cool Vendors in the Cool Vendors in Application Security, 2010 report by Ray Wagner, Joseph Feiman, Neil MacDonald, John Pescatore, Earl Perkins April 14, 2010, by Gartner Inc.

While other security and static data masking tools may provide protection for non-production environments, sensitive information in production environments remains mainly unprotected. With ActiveBase, users, external workforce, IT support teams or outsourced personnel cannot access sensitive information if it is not required to perform their job. ActiveBase offers a new approach - Dynamic Data Masking – allowing for application transparent, flexible protection even within packaged applications.

ActiveBase Security™ is the first product on the market in the emerging Dynamic Data Masking market. Static data masking — the only approach offered by most vendors — primarily aims to deter the misuse of data by users of test databases (typically programmers, testers and database administrators) by masking data in advance of testing.

Dynamic (real-time) data masking typically masks data in production databases (for example, from client service personnel working in credit-card call centers).

This technology does not require any changes in applications that access the database, or to the database itself. A caching mechanism minimizes performance effects.

The power of Dynamic Data Masking solution is that it adds a security layer within and around business applications, reporting, development and database tools, masking, scrambling, hiding or blocking sensitive information in real-time with no changes to applications or databases, while the underlying data is not masked, but it is returned masked at the presentation layer.

ActiveBase Security™ benefits include:

  • Dynamically masks, scrambles, blocks, encrypts or hides “in-motion” access to sensitive and personal information in 1/10 the costs and time of applying other solutions.
  • Enforces application security policies across applications and tools accessing production database. No need for changes to the applications or the database.
  • Reuses ActiveBase Security production rules to mask and protect unauthorized access in testing and QA environments.
  • Administered by security operators that are not required to be DBAs.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About ActiveBase

ActiveBase, Ltd. is a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution and performance suite. World leading customers including Coca Cola, GE, Orange, Phoenix Insurance, First international Bank, Israeli Security agency and many more trust our software products in the most demanding environments.

Our software products are built on a patented Database Network Router (DNR) technology, transparently installed between applications and databases, with database traffic routed through it.
ActiveBase was founded 2002 by senior IT industry executives with specific expertise in enterprise security and database performance. ActiveBase is privately held. For more information, please visit or

About DynamicDB

Dynamic Database Solutions, LLC is the distributor of ActiveBase in the US. With offices in New York, Atlanta, Tampa, Houston and San Francisco, DynamicDB is a specialized systems integrator and value added reseller. Our technical team is comprised of seasoned professionals with deep knowledge of database technology, and subject matter experts in security and performance. In addition to delivering the technology, our experience brings methodology and best practices in the successful implementation of a complete solution. For more information, visit


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