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Leading Industry Analyst Firm Names ActiveBase "Cool Vendor"
Date:4/26/2010

ActiveBase, a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution, today announced it has been included in the list of Gartner Cool Vendors in the Cool Vendors in Application Security, 2010 report by Ray Wagner, Joseph Feiman, Neil MacDonald, John Pescatore, Earl Perkins April 14, 2010, by Gartner Inc.

Tel Aviv, Israel (PRWEB) April 26, 2010 -- ActiveBase, a pioneer in the Dynamic Data Masking market through its ActiveBase Security™ solution, today announced it has been included in the list of Gartner Cool Vendors in the Cool Vendors in Application Security, 2010 report by Ray Wagner, Joseph Feiman, Neil MacDonald, John Pescatore, Earl Perkins April 14, 2010, by Gartner Inc.

While other security and static data masking tools may provide protection for non-production environments, sensitive information in production environments remains mainly unprotected. With ActiveBase, users, external workforce, IT support teams or outsourced personnel cannot access sensitive information if it is not required to perform their job. ActiveBase offers a new approach - Dynamic Data Masking – allowing for application transparent, flexible protection even within packaged applications.

ActiveBase Security™ is the first product on the market in the emerging Dynamic Data Masking market. Static data masking — the only approach offered by most vendors — primarily aims to deter the misuse of data by users of test databases (typically programmers, testers and database administrators) by masking data in advance of testing.

Dynamic (real-time) data masking typically masks data in production databases (for example, from client service personnel working in credit-card call centers).

This technology does not require any changes in applications that access the database, or to the database itself. A caching mechanism minimizes per
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