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Leading Advocacy Groups Set National Diabetes Goal
Date:5/7/2008

ut Novo Nordisk

Novo Nordisk is a healthcare company with an 85-year history of innovation and achievement in diabetes care. The company has the broadest diabetes product portfolio in the industry, including the most advanced products within the area of insulin delivery systems. In addition to diabetes care, Novo Nordisk has a leading position within areas such as hemostasis management, growth hormone therapy, and hormone therapy for women. Novo Nordisk's business is driven by the Triple Bottom Line: a commitment to social responsibility to employees and customers, environmental soundness and economic success. With headquarters in Denmark, Novo Nordisk employs more than 26,000 employees in 80 countries, and markets its products in 179 countries. Novo Nordisk's B shares are listed on the stock exchanges in Copenhagen and London. Its ADRs are listed on the New York Stock Exchange under the symbol 'NVO'. For global information, visit novonordisk.com; for United States information, visit novonordisk-us.com.

Gallup(R) Survey Methodology

Gallup(R) conducted 2,015 interviews in the U.S. with the adult general public 18 years of age and over. The study was conducted from June 11 through July 22, 2007. Up to four calls were made to each household to reach an eligible respondent. The samples used for this study included (1) a random-digit dial (RDD) sampling procedure designed to include both listed telephones and unlisted telephones and (2) a nationally representative sample of U.S. adults residing in households with telephones. The sampling frame incorporated an oversampling of African Americans and Hispanics, sampled from the latter of the two samples. This oversampling allowed for sub-group analysis of the findings among populations more at-risk for diabetes than average. Each sample was weighted separately by the following variables: race/ethnicity, region, gender, age and education. The final data set was statistically adjusted (weighted) to account
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SOURCE National Changing Diabetes Program
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