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Leaders in addiction treatment announce national 'ACTION' campaign
Date:10/1/2007

MADISON - A cadre of private and public entities in the addiction treatment field announced the launch of the National Adopting Changes to Improve Outcomes Now (ACTION) Campaign for the improvement of addiction treatment services. The ACTION Campaign goals are to increase access to addiction treatment for individuals in need and to keep clients engaged in treatment.

The campaign, launched during National Recovery Month in September, has a goal of improving the lives of 55,000 people through improved treatment.

The ACTION Campaign is an unprecedented, cross-sector partnership among non-governmental organizations (NGOs), foundations, and government agencies. Those include the Substance Abuse and Mental Health Service Administration's (SAMHSA) Center for Substance Abuse Treatment (CSAT), State Associations of Addiction Services (SAAS), the Network for the Improvement of Addiction Treatment (NIATx) and the National Association of State Alcohol and Drug Abuse Directors (NASADAD).

SAMHSA Administrator Terry Cline says: "All too often, people with a substance use problem do not get the help they need because of barriers to treatment. The ACTION Campaign is designed to help ensure treatment services are available, responsive, and ultimately make a difference."

The ACTION Campaign aims to challenge 500 treatment agencies nationwide to implement one of several simple changes in their treatment operations over an 18- month period. Currently, nearly 33 percent of those who receive addiction treatment drop out of the programs.

"Based on previous research, just one small improvement in each of the 500 agencies as proposed by NIATx is expected to make a difference in the lives of 55,000 people," says H. Westley Clark, director of CSAT. "We are already witnessing very favorable results in the NIATx pilot sites."

The ACTION Campaign promotes the national adoption of proven practices for enhancing client access to car
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Contact: Maureen Fitzgerald
maureen.fitzgerald@chess.wisc.edu
608-890-0937
University of Wisconsin-Madison
Source:Eurekalert

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