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Leader in Elder Care Award to Posit Science CEO
Date:9/23/2009

SAN FRANCISCO, Sept. 23 /PRNewswire/ -- Posit Science(R) CEO Steven Aldrich has been chosen for a Leader in Elder Care award by the popular content site for senior living, Inside Elder Care, based in Newport Beach, CA. This award is given to individuals who exhibit leadership, ideas and drive to make things better for a new generation of seniors. Mr. Aldrich was sited for his work in driving brain fitness to consumers, said founder Ryan Malone who had a chance to interview the CEO earlier today. A podcast of the conversation can be downloaded athttp://www.positscience.com/news/inside-elder-care-steven-aldrich.

Mr. Malone is also the author of the book By Families, For Families Guide to Assisted Living: A Step-by-Step Guide to Evaluating and Transitioning to an Assisted Living Community.

"Steven and his leadership in brain fitness are great illustrations of what companies can do to service seniors and the burgeoning baby boomer market," said Mr. Malone. "We feel that the mind is as important a muscle to pay attention to as any other part of the body in keeping in the best shape possible as one ages."

"Inside Elder Care is doing an impressive job in getting the word out about the need for appropriate senior care and I am very pleased that we are recognized as part of the solution," said Mr. Aldrich. "At Posit Science, we also want to keep people independent for as long as possible and we do this by offering brain training that helps users improve their quality of life and stay engaged with the world."

About Posit Science

Posit Science is the leader in delivering clinically proven brain fitness software into the hands of consumers. The Posit Science team brings brain science from the lab to the people, improving everyday lives. The company combines breakthrough research and a focus on great customer experiences to create products that are engaging and help users think faster, focus better and remember more. Staff neuroscientists collaborate with more than 50 scientists from leading research institutions as well as engineers and product marketers to design, build and test our computer-based programs. Posit Science products are available online, through health, long term care and auto insurers, and from public television's "The Brain Fitness Program" documentary. For more information, visit www.PositScience.com or call 1-866-599-6463.

About Inside Elder Care

Inside Elder Care is a leading consumer-focused website created to help families better understand and address issues surrounding elder care. Created to fill a need on the Web for elder care information based on real personal experiences, Inside Elder Care teaches families how to take control of their elder care experience and make it a positive experience. Inside Elder Care was founded by Ryan Malone, elder care expert and creator of the "by families, for families" approach to elder care. For more information, visit www.InsideElderCare.com or call 1-949-209-9442.

Posit Science is a registered trademark of Posit Science Corp. Other company and product names may be trademarks of their respective owners.


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