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Lead Generation Marketing ROI Study Released
Date:6/21/2010

ality lead generation investment brings outsized returns – made evident by that wing of B2B marketers that support their decisions with well-honed measurement & tracking processes” commented Robert Drew, Marketing Manager of report sponsor emedia.

Media
The full 31-page report, available at http://www.lenskold.com/LeadGenROI_2010 for free download, includes an executive summary, recommendations, and detailed findings. The report also includes sponsor commentary from emedia, a company that specializes in B2B lead generation.

About Lenskold Group
Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at '/>"/>

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