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Lead Generation Marketing ROI Study Released
Date:6/21/2010

/LeadGenROI_2010" onclick="linkClick( this.href );" target="_blank" title="Lenskold Group / emedia Lead Generation Marketing ROI Study">http://www.lenskold.com/LeadGenROI_2010 ) include:

 
  • Tactics marketers rated as most effective in driving high value leads likely to convert to sales favored those that engaged and educated contacts, including educational webinars, e-newsletters, product trials, and white papers/ebooks.
  • The most effective tactics for the segment of highly effective and efficient marketers showed more of a mix and balance across educational and promotional marketing
  • Nurturing stalled leads was reported as the area of marketing where most marketers indicated the funding level was too low relative to the profit potential.
  • B2B lead generation marketers using ROI metrics were more likely to anticipate much greater growth than their competitors (22% vs. 10% of all others).

“It is evident that there is more profit potential in lead generation marketing that can be achieved with better tracking, effectiveness measurements, and ROI discipline, ,” says Jim Lenskold, president of Lenskold Group. “Higher performing marketing organizations are focused on lead quality, sales conversion and long-term customer value. With the confidence of financial measurements and ROI discipline in their tool kit, highly effective and efficient marketers are better prepared to accept or request additional lead generation budget.”

“The study clearly shows that qu
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Source: PRWeb
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