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Lead Generation Marketing ROI Study Released
Date:6/21/2010

Survey Reveals Opportunities to Increase B2B Lead Generation Performance and Profitability.

Manasquan, NJ, USA (PRWEB) June 21, 2010 -- Marketers with sufficient insight to estimate the profit potential from an increase in lead generation marketing indicate that there is untapped profit potential, according to the 2010 Lenskold Group / emedia Lead Generation Marketing ROI Study released today. Of those B2B lead generation marketers providing an estimate of the incremental profits from a 10% increase in their budget, 6 in 10 expect a profit increase of greater than 10%.

The challenge is that almost half (44%) of the B2B lead generation marketers surveyed lack the insight to estimate the profit potential, responding “don’t know” when asked how much could profits be increased with the additional 10% increase in marketing budget.

This does not reflect well on the credibility or confidence that segment of lead generation marketers have with senior executives.

Conversely, those marketers who are using ROI metrics, and also tend to have better measurement capabilities, were more likely to report profit potential above 10% and less likely to indicate that they “don’t know” the profit range expected from a budget increase. In addition, a top tier segment of “highly effective and efficient” marketers showed even more confidence and know-how for increasing profits given the opportunity to perform with an increased marketing budget of 10%.

Key findings from the research study that examined marketing ROI and measurement practices of a worldwide sample of 231 lead generation marketers (available for download at

Source: PRWeb
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