Navigation Links
Lead Generation Marketing ROI Study Released
Date:6/21/2010

Survey Reveals Opportunities to Increase B2B Lead Generation Performance and Profitability.

Manasquan, NJ, USA (PRWEB) June 21, 2010 -- Marketers with sufficient insight to estimate the profit potential from an increase in lead generation marketing indicate that there is untapped profit potential, according to the 2010 Lenskold Group / emedia Lead Generation Marketing ROI Study released today. Of those B2B lead generation marketers providing an estimate of the incremental profits from a 10% increase in their budget, 6 in 10 expect a profit increase of greater than 10%.

The challenge is that almost half (44%) of the B2B lead generation marketers surveyed lack the insight to estimate the profit potential, responding “don’t know” when asked how much could profits be increased with the additional 10% increase in marketing budget.

This does not reflect well on the credibility or confidence that segment of lead generation marketers have with senior executives.

Conversely, those marketers who are using ROI metrics, and also tend to have better measurement capabilities, were more likely to report profit potential above 10% and less likely to indicate that they “don’t know” the profit range expected from a budget increase. In addition, a top tier segment of “highly effective and efficient” marketers showed even more confidence and know-how for increasing profits given the opportunity to perform with an increased marketing budget of 10%.

Key findings from the research study that examined marketing ROI and measurement practices of a worldwide sample of 231 lead generation marketers (available for download at http://www.lenskold.com/LeadGenROI_2010 ) include:

 
  • Tactics marketers rated as most effective in driving high value leads likely to convert to sales favored those that engaged and educated contacts, including educational webinars, e-newsletters, product trials, and white papers/ebooks.
  • The most effective tactics for the segment of highly effective and efficient marketers showed more of a mix and balance across educational and promotional marketing
  • Nurturing stalled leads was reported as the area of marketing where most marketers indicated the funding level was too low relative to the profit potential.
  • B2B lead generation marketers using ROI metrics were more likely to anticipate much greater growth than their competitors (22% vs. 10% of all others).

“It is evident that there is more profit potential in lead generation marketing that can be achieved with better tracking, effectiveness measurements, and ROI discipline, ,” says Jim Lenskold, president of Lenskold Group. “Higher performing marketing organizations are focused on lead quality, sales conversion and long-term customer value. With the confidence of financial measurements and ROI discipline in their tool kit, highly effective and efficient marketers are better prepared to accept or request additional lead generation budget.”

“The study clearly shows that quality lead generation investment brings outsized returns – made evident by that wing of B2B marketers that support their decisions with well-honed measurement & tracking processes” commented Robert Drew, Marketing Manager of report sponsor emedia.

Media
The full 31-page report, available at http://www.lenskold.com/LeadGenROI_2010 for free download, includes an executive summary, recommendations, and detailed findings. The report also includes sponsor commentary from emedia, a company that specializes in B2B lead generation.

About Lenskold Group
Lenskold Group offers one of the most comprehensive and innovative approaches to applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. Lenskold Group combines financial discipline and a unique blend of measurement methodologies to deliver practical solutions that establish accountability and credibility for marketing organizations. The company has delivered high-quality consulting and marketing services to generate profitable growth for a broad range of client companies since 1997. The senior management team of accomplished professionals provides cohesive and comprehensive solutions in the area of marketing ROI processes, measurements and analytics. Company President and Founder, Jim Lenskold, is author of the award-winning book, Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. To learn more about Lenskold Group and its innovative services, visit the Lenskold Group website at www.lenskold.com.

###

Read the full story at http://www.prweb.com/releases/2010/06/prweb3426094.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Accelarad Partners with Visage Imaging, Inc. To Enhance Its Next Generation Medical Image Exchange Solution
2. UT Southwestern unveils next generation CT scanner that views whole organs in a heartbeat
3. Thinq™ Joins Forces With Jenny Mccarthy's Generation Rescue
4. 10 Songs NOT to Play at Prom; Bridging the Musical Generation Gap
5. Introducing a New Generation of Reading and Computer Glasses
6. Framingham Public School District Selects Aerohive for its Next Generation Wireless Network
7. Getting heavier, younger: U-M study shows generational shift in obesity
8. Serendipity House Limited, the Leading Provider of Natural and Organic Products in Hong Kong, Renews Multi-year Relationship with Seventh Generation
9. Proteins in unroasted coffee beans may become next-generation insecticides
10. Webinar Shares Proven Social Media Approach to BtoB Lead Generation
11. Viscira™ Earns Industry Praise for Next-Generation 3D Animation Production
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Lead Generation Marketing ROI Study Released 
(Date:2/23/2017)... , ... February 23, 2017 , ... The 89th Academy ... winner of the 2016 National Education Policy Center Bunkum Award. We invite you to ... 2016. , This year’s Bunkum winner is the Center for American Progress (CAP), for ...
(Date:2/23/2017)... , ... February 23, 2017 , ... ... with a clinician-based audience, will be participating in Rare Disease Day events, hosted ... D.C. In addition, Rare Disease Report, a website, weekly e-newsletter and quarterly publication, ...
(Date:2/23/2017)... ... ... Los Angeles-based weight loss surgeon Michael Feiz, M.D., F.AC.S. will be appearing ... which will begin airing on February 24, 2017. The show chronicles the weight loss ... television series, “Here Comes Honey Boo Boo.” The earlier series from TLC lasted for ...
(Date:2/23/2017)... , ... February 23, 2017 , ... ... thought leadership , media relations, content marketing, social media management, corporate communications, SEO ... already in the state and in nearby New Hampshire, Massachusetts and Canada, Rosica ...
(Date:2/23/2017)... ... 23, 2017 , ... On April 13, 2017, The ... “Doping in Sport: How the Culture Might Change,” in conjunction with Pepperdine ... will be held at Pepperdine University in Malibu, California. , Sir Philip Craven, ...
Breaking Medicine News(10 mins):
(Date:2/24/2017)... 2017 Report analyzes the worldwide markets for Endodontic ... for the US, Canada , ... Asia-Pacific , Latin America , and ... the period 2015 through 2022. Also, a six-year historic analysis ... derived from primary and secondary research. Company profiles are primarily ...
(Date:2/24/2017)... ITL Limited, ( ASX : ITD ), une ... d,annoncer les excellents résultats semestriels clos le 31 décembre ... présentation complète « Résultats et mise à jour sur la ... Faits marquants ... $ ; en hausse de 104 %) Bénéfice ...
(Date:2/24/2017)... , Feb. 23, 2017  This report analyzes ... by the following Products: Intermediates, Analytical, ... the report include Pharmaceuticals, and Agrochemicals. The report provides ... , Europe , and Rest ... the period 2015 through 2022. Also, a six-year historic ...
Breaking Medicine Technology: