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LawyersandSettlements.com Issues Report on Prostate Health Claim Lawsuits and Propecia Side Effect Litigation
Date:6/22/2012

Santa Cruz, CA (PRWEB) June 22, 2012

Since last year's FDA announcement regarding the labeling change for Propecia (finasteride), additional Propecia lawsuits have been filed, and subsequently consolidated into a Multi-District Litigation (MDL). The Propecia label was updated in June, 2011 to add "Increased Risk of High-Grade Prostate Cancer with 5-Alpha Reductase Inhibitors" to the drug's risk profile.

Such warnings regarding drug side effects can prompt patients to become more aware of their health in general. But as health-conscious men have become a flourishing target audience for marketers, some of the ads targeting these men have begun to become targets themselves--for false advertising lawsuits.

Most recently, the prostate health claims, subsequently deemed false advertising, by POM Wonderful, which claimed at one point that their pomegranate juice could help prevent heart disease, prostate cancer and even impotence, came under the scrutiny of the Federal Trade Commission (FTC). The FTC filed a false advertising complaint against POM Wonderful LLC (FTC File No. 082-3122, Docket No. 9344 ), and a consumer fraud class action lawsuit has been filed (W. Rex Templeton, Jr. v. POM Wonderful, LLC and Roll International Corporation, Case No. 12-cv-53, U.S. District Court, Southern District of Georgia, Savannah Division).

After administrative Judge D. Michael Chappell ruled on the FTC complaint that POM juice claims had been exaggerated, the company quickly respond
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