Navigation Links
Launch of New Book, What to Do for Heavy Kids, Coincides with First Lady's Campaign to Fight Childhood Obesity
Date:3/10/2010

Coinciding with First Lady Michelle Obama's launching of a campaign to battle childhood obesity in the U.S., a new self-help book, What To Do For Heavy Kids, was released last week

La Habra, Calif. (PRWEB) March 10, 2010 -- Coinciding with First Lady Michelle Obama's launching of a campaign to battle childhood obesity in the U.S., a new self-help book, What To Do For Heavy Kids, was released last week.

"Mrs. Obama's 'Let's Move' awareness campaign is a big step forward in combating a serious lifelong health issue for young children," said Gloria Mayer, Ed.D., R.N., F.A.A.N., president of the Institute for Healthcare Advancement (IHA), the non-profit organization that published the new book, and one of the book's co-authors.

According to Dr. Mayer, a big part of the childhood obesity problem is low health literacy and she points to the need to help reading-challenged parents with this serious health issue. Research in the health literacy field indicates that only 11% of the U.S. adult population is considered "proficient" in health literacy and most healthcare information is written at a grade reading level beyond the recipient's ability to understand.

In an effort to help address the childhood obesity trend, which indicates that one-third of the nation's children are carrying too much weight, What To Do For Heavy Kids is written at a 5th grade reading level. It is the most recent book in the IHA's highly popular What To Do for Health book series, which has sold more than 2.5 million copies since 2000, using simple language, short, active sentences and single syllable words to convey health information.

"Given the sensitivity of weight issues with their patients, many healthcare providers often give non-specific health instructions such as, 'Lose some weight' and 'Get some exercise,'" said Dr. Mayer. "As a result, many parents often walk out of the office just as confused as when they walked in. And as with any other chronic health problem, the challenge of low literacy may further impact how patients understand the information being presented. This primer provides parents with needed tools to do something about childhood obesity if they observe it in their family."

The book is authored by Dr. Mayer and Michael Villaire, MSLM. In 200 pages, it presents the reader with oversized print and generous line spacing that makes it easier to read, using common conversational words without the use of medical jargon. The book also provides action-oriented "What to Do" sentences and simple illustrations throughout to make it easy for readers to put the new information to use right away. Each topic is presented in a logical, step-by-step format that answers the most common and important questions from parents. Topics include nutritional guidance, food shopping, lifestyle issues, feelings and self-esteem, and a chapter on diabetes, as well as chapters devoted to overall healthy eating issues in adulthood.

What To Do For Heavy Kids sells for $12.95 for individual copies or can be purchased in larger quantities at a discounted rate. A Spanish version of the book will also be available by June 2010. For more information or to order the book, call (800) 434-4633 or go to www.iha4health.org and click on the "Bookstore" link.

The "What To Do For Health" books series includes What To Do When Your Child Gets Sick, What To Do For Teen Health, What To Do When You're Having A Baby, What To Do For Senior Health, and What To Do For Healthy Teeth, all of which are available on the IHA website. All titles are available in English or Spanish; the Senior book is also available in Vietnamese, and the Sick Child book is available in English, Spanish, Vietnamese, Korean and Chinese.

The Institute for Healthcare Advancement is a La Habra-based not-for-profit organization dedicated to empowering people to better health. It is nationally recognized for its efforts in health literacy and provides healthcare information through its various publishing efforts, the Internet, and its renowned local and national education programs. The organization is headquartered at 501 S. Idaho St., La Habra, CA 90631; 1-800-434-4633. For more information, go to the IHA website at www.iha4health.org.

# # #

Read the full story at http://www.prweb.com/releases/2010/03/prweb3702694.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. Us TOO Launches National SEA Blue Campaign for Prostate Cancer Awareness Month
2. UPMC Health Plan Launches New Personal Health Record
3. HealthInsuranceFinders.com Launches Video Contest for Young Directors
4. Academy of General Dentistry Launches Campaign to Focus on Tooth Erosion
5. Keeping Kids Healthy and Fit: The New York Kids Club Launches a Revolutionary New Fitness Program
6. Patient Advocate Foundation Launches Program to Help Uninsured Virginians with Chronic, Debilitating and Life-Threatening Illness Access Quality Healthcare
7. Mannatech Launches Phase One of New Sales and Training Tools
8. Coalition for Pulmonary Fibrosis Launches Aggressive Ad Campaign Directed at United States Congress
9. Actavis Launches Carvedilol Tablets in the U.S.
10. MedQuist Re-launches New, Improved Web Site
11. Elsevier launches new journal: Stem Cell Research
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/25/2017)... ... April 25, 2017 , ... ... and HR decision-makers are preparing for how his administration could impact the employee ... insight into what changes are most likely to make it through Congress. His ...
(Date:4/25/2017)... Las Vegas, NV (PRWEB) , ... April 25, ... ... teeth can now choose a modern procedure that achieves results in a fraction ... orthodontist in Las Vegas, NV, with Significance Dental Specialists, now offers this ...
(Date:4/25/2017)... ... April 25, 2017 , ... Buyers and sellers in the ... dispensaries and head shops –can’t help but be heartened by the industry’s current surge. ... odor aptly described as “skunk smell.” At last they can simply, safely and ...
(Date:4/25/2017)... (PRWEB) , ... April 25, 2017 , ... There is ... Regional Hospital, according to a special report in the May issue of Consumer Reports ... its highest quality ranking for results achieved during and after coronary bypass and aortic ...
(Date:4/24/2017)... ... 2017 , ... LG CNS Healthcare Solutions debuted the next ... Telehealth 2.0, the American Telemedicine Association’s national conference. , BYOD has been added ... pre-programmed tablet in a remarkably easy-to-use kit for patients. “BYOD is the next ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... Research and Markets has announced the addition of the ... Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2014 ... ... US$ 7,167.6 Mn in 2015, and is expected to reach ... 5.6% from 2016 to 2024. The global ...
(Date:4/19/2017)... April 19, 2017 /PRNewswire/ - CRH Medical Corporation (TSX: CRH) (NYSE MKT: CRHM) ... & Co. Healthcare Investor Conference 2017 at the Sheraton Hotel in ... , Chief Executive Officer of the Company is scheduled to present ... Richard Bear and the Chairman of the Board, Tony ... ...
(Date:4/19/2017)... NEW YORK , April 19, 2017 ... Surgical drainage devices are tubes used to remove excess ... include, blood, serum, pus, urine, bile or lymph. Surgical ... types of surgery such as orthopedics surgery, cardiovascular surgery, ... device is prophylactic post-surgery to prevent accumulation of fluid ...
Breaking Medicine Technology: