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Latest Trick-or-Treats Give You Something Good to Eat
Date:10/1/2008

their favorite treat to sneak from their kids' goody bags, according to a national NCA Halloween poll.

"The snack-size candy bar has been a Halloween favorite of moms and trick-or-treaters for years," said National Confectioners Association Vice President of Communications Susan Fussell. "Today, manufacturers are offering these favorites and new portion-controlled products so consumers can easily enjoy treats in moderation anytime of year."

National Data Reveals Industry's Growth in New, Healthier Alternatives

Datamonitor, a leading, unbiased provider of database and analysis services for key industry sectors, reported that the confectionery industry continues to grow this category:
-- Sugar-free product releases increased 51 percent from 2006 to 2007.

-- New portion-controlled products more than doubled from 2005 to 2006 and

then grew 22 percent in 2007.

-- Fat-free product introductions have remained steady and strong with

more than 100 new options available every year since 2005.

-- New organic products increased 20 percent from 2004 to 2005, and then

spiked 163 percent in 2006 and another 4 percent in 2007.

-- From January through August 2008 alone, 159 new functional candies

(products providing nutrients like calcium, protein, fiber, etc.) were

released; as compared to 154 functional candies that hit the market in

2007 overall.

NCA Guides Parents on a Happy, Healthy Halloween

"Halloween is also a great time to spark a discussion with your kids about how to enjoy candy as part of a healthy and active lifestyle," said Fussell.

The NCA offers the following tips for parents to enjoy a happy, healthy Halloween:
-- Eat before you trick-or-treat. Serve a nutritious dinner before your

children set out for a night of candy-collecting. Your kids will be

happier and more full, which will help reduce the temptation
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SOURCE National Confectioners Association
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