Latest Salvo Fired in Frozen Yogurt Wars as Southern California's Fastest-Growing Franchise - Cefiore - Launches New Chocol...( $22 Billion Industry and 12% Growth...),Health

$22 Billion Industry and 12% Growth of Frozen Desserts Nationwide Fuels

Cefiore's Surge

CITY OF INDUSTRY, Calif., Feb. 12 /PRNewswire/ -- Cefiore, Southern California-based and one of the nation's fastest-growing frozen yogurt destinations, introduced today its new chocolate flavor, just in time for Valentine's Day. With more than 90% of U.S. households consuming frozen desserts and many choosing frozen yogurt as their preferred option, Cefiore has emerged as a cult favorite and increasingly popular healthy treat alternative.

The launch of Cefiore Chocolate, the company's second new flavor introduction in recent months (following the launch of Acai Berry in November), further establishes Cefiore as one of the most innovative frozen yogurt companies throughout the U.S. The new Cefiore Chocolate flavored frozen yogurt offers a healthy alternative for chocolate lovers. Unlike traditional frozen yogurt, Cefiore's new chocolate flavor is light and creamy, low in sugar and calories, and has zero fat.

"Since first opening our doors in 2006, we have seen huge growth in the frozen yogurt business," said Danny Kim, vice president, Cefiore. "With more consumers craving better-for-you desserts, we developed our Cefiore chocolate flavor to meet customer demand."

The company has gone head-to-head with Pinkberry over the last year, but has gained a strong edge in the market, continuing to sell franchises while the competition has stopped.

Cefiore boasts approximately 25 locations, with dozens more planned for 2008 throughout the United States, along with expansion into Canada, Australia and China.

About Cefiore

Cefiore is one of the leading frozen yogurt companies in Southern California. Since first opening its doors in 2006, Cefiore has already grown steadily throughout California and other areas of the nation. The company has built a strong following for its unique and refreshing non-fat frozen
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