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Latest Research Shows Strong Consumer Demand for Organic Foods
Date:6/24/2008

Study released at global food conference indicates that despite price

inflation, more consumers are buying healthy foods than ever before

SAN ANTONIO, Texas, June 24 /PRNewswire-FirstCall/ -- Today, Organic Alliance, Inc. (Pink Sheets: ORGC) highlights a new study released at the Healthy Foods International Exposition and Conference which indicates that more consumers than ever before are turning to healthy and organic foods. This comes at a time when US Consumer Confidence readings are reaching historic lows.

The study -- which solicited feedback from the industry and from more than 1,000 consumers in November 2007 and again in May 2008 -- found that respondents indicated they were spending approximately 7.7% more on healthy foods in May than they did in November -- $191.45 per household per month, compared with $177.69. "This appears to be both an acceptance of actual inflation in organic food prices and a deepening desire to find alternatives to conventionally produced goods," the study noted. The survey indicated that 97.7% of respondents spent a portion of their grocery budgets on healthy foods in May, up from 96.5% in November.

"The study supports what we are hearing from the major food companies," said Tom Morrison, Organic Alliance CEO. "Today's consumer is highly motivated to consume healthy, organic foods and will pay the premium for the inherent benefits," said Morrison. "Organic Alliance is prepared to help the food manufacturers and retailers meet this demand through our existing and future global organic strategic sourcing arrangements," stated Morrison.

About Organic Alliance

Organic Alliance intends to become one of the world's leading providers of USDA certified organic crops to many of the country's leading consumer package goods manufacturers, food processors, grocery, and retail restaurant chains. Organic Alliance sources top quality, safe tested and certified organic at the source -- prior to customer shipment utilizing USDA certification in conjunction with the in-house OAI Quality Team. Company CEO Tom Morrison was CEO of Superior Farming, formerly one of the largest corporate farms and organic farming operations in the world before being acquired by Sun World International and later Black Diamond Capital Management. Organic Alliance plans to open its Bakersfield, CA sales and marketing office in August, 2008.

For more information, please visit http://organicallianceinc.com/ or contact Sarahjane G. Reil at 210.826.8900

'Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management 'believes,' 'expects,' 'anticipates,' 'foresees,' 'forecasts,' 'estimates' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward- looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.


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SOURCE Organic Alliance, Inc.
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