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Latest Hyaluronic Acid Filler Takes the Sting Out of Beauty
Date:7/10/2008

N. DALLAS and PLANO, Texas, July 10 /PRNewswire/ -- In the war of the injectable beauty fillers, the battle will soon become heated with the arrival of the newest hyaluronic acid injectable gel filler in the U.S. aesthetics market. Anika Therapeutics' FDA-approved ELEVESS(TM) enters the arena with a clear combat advantage: incorporation of lidocaine with their hyaluronic acid (H.A.) gel, to improve injection comfort.

Many cosmetic physicians, including Jeffrey Adelglass, MD, FACS of SKINTASTIC(TM) Medical & Surgical Rejuvenation Center of Plano, Texas routinely mix lidocaine with some dermal fillers, or inject lidocaine as a nerve-block prior to filler injection, primarily in sensitive, nerve-rich areas such as the lips and eye areas. Elimination of mixing and nerve-blocks saves time and work for the doctor, and reduces the patient's wait.

Although not the first FDA-approved hyaluronic acid filler/lidocaine formulation in the U.S., ELEVESS(TM) claims to provide long-lasting results. Lack of durability is a chief complaint of frequent H.A. filler users. Currently approved for sale in the U.S., European Union and in Canada, ELEVESS(TM) utilizes a proprietary cross-linking technology that creates a highly-concentrated H.A. formulation which suggests the potential of longer durability in the body. Allergan, the makers of Botox(R), currently produce Juvaderm(R) with lidocaine for the European Union, but U.S. approval of their H.A./lidocaine formulation is forthcoming. A U.S. dermal filler already utilizing lidocaine is non-resorbable-ArteFill (a non-H.A. filler) by Artes Medical; Artes was chosen by Anika Therapeutics to be a U.S. distributor for ELEVESS(TM). Dr. Adelglass is a clinical researcher for Artes Medical, and serves on Artes' Scientific Advisory Board.

Experience counts. Dr. Adelglass was the first Texas physician to recently achieve simultaneous Diamond pinnacle-level status as a Botox(R) injector and Triple-Platinum status with Me
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SOURCE SKINTASTIC(TM) Medical and Surgical Rejuvenation Center
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