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Laser Pointer Reveals 5 Tips for Hiring A Specialized Medical Presentation Designer

San Diego, CA (PRWEB) October 22, 2013

In the medical field, peers deliver lectures on healthcare options to their own peers. These thought leaders have built their reputation on their delivery of optimal patient care, research they have performed and a passion for teaching and mentoring. Doctors, dentists, and allied health professionals then spend hours of their own time compiling data, research articles and clinical images for these presentations. They know that their messages impact real people in real need.

Margy Schaller, President of Laser Pointer has seen hundreds of such presentations and marvels at the thought and care that goes into developing the content. However she understands that these medical professionals often don’t have the time or the tools to add in instructional design elements to their slide decks. Design elements such as a story line and visual messaging that will contribute to their peers’ learning, in the way that adults learn.

Some in the presentation design field contend that there are times when it is okay for an individual to throw slides together, and times when a professional should be hired. In the business world, people are using PowerPoint as a tool to organize meeting agendas, to present project plans and document progress. The logical argument is that a presentation designer is only needed for major business conferences, significant sales/investor pitches and company-wide meetings. These potential moneymaking scenarios make the cost of a presentation designer a compelling investment.

What exactly does a presentation designer do? A good presentation designer will take content and simply add visually interesting images. A better presentation designer will make recommendations based upon adult learning theories and instructional design principles. And the best presentation designers will have experience and knowledge of the specific field and audience members being addressed, and ensure that the speaker’s goals are met

That’s where hiring a designer familiar with the content area is crucial. No one would go to a gastroenterologist to treat a broken bone, why would a medical speaker hire a presentation designer who handles corporate and sales presentations?

Laser Pointer reveals 5 tips for hiring a specialized medical presentation designer. Select someone who:
1.    Understands the essentials of the subject matter;
2.    Has done or read an assessment of the audience needs;
3.    Can align with the expectations and restrictions within the medical lecture environment;
4.    Is well versed with good and bad healthcare presentations and knows industry nuances that will keep a presentation compelling;
5.    Will not cross the ethical boundaries by creating a slick sales pitch.

Most medical presentations are delivered multiple times, or are adapted for months, sometimes years. Investing in a presentation design service will increase audience reception, improve a speaker’s reputation, and yield further lecture invitations, as this presentation will rise above the pack.

Laser Pointer works together with medical and dental speakers to create the best reflection of that speaker as they stand before their peers, and always has an eye on the ultimate goal, improving patient care.

Laser Pointer presentation design service offers over 15 years experience in the medical and dental education field, a certification in instructional design and a passion for excellence. Contact them at for an estimate.

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