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Laser Focus World and OIDA Announce OPTOmism: Photonics for the Green Revolution Conference and Exhibition, to be Held May 18-20, 2009 in Santa Clara, CA
Date:6/23/2008

lighting, photovoltaics, and optical sensing. The green photonic components market will exceed $100 billion by 2010, according to the OIDA. "Nowhere else is there a gathering of these technologies and the people who deploy them -- this is a must-see show for optoelectronics companies pushing a 'green' theme," said Lebby.

Christine Shaw, Senior Vice President/Publishing Director of PennWell, said, "Photonics technologies have already penetrated almost every aspect of our daily lives and are fast becoming an increasingly important facet of the emerging green revolution. The launch of OPTOmism reflects this trend and the significance of photonics to the future of managing our environment and conserving global resources. OPTOmism will become the premier showcase for green technologies and the exciting new products they enable."

This new event will kick-off with a one-day "Green Business" executive forum for senior decision makers from photonics and optoelectronics manufacturers, users and investors. Key topics will include "green" market overviews, market access, business models, and valued chain issues.

Integral to the launch of OPTOmism will be an awards program designed to recognize and promote excellence and innovation in the marketing, business, and technology of green photonics. "By recognizing leadership and rewarding creative solutions to the many aspects of supporting a green lifestyle, we hope to foster the growth of sustainable technologies within the photonics arena," said David Huff, VP of Marketing and Business Development at OIDA.

Shaw noted that the launch of OPTOmism is a perfect fit with PennWell's already established brands that will be used to cross-market the event. "PennWell owns Industrial Laser Solutions magazine, Lightwave magazine and Renewable Energy World magazine. Recently strengthening in the renewables sector PennWell acquired renewableenergyaccess.com thus creating an entire franchise in the industry including
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SOURCE Laser Focus World
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