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Larta Institute Wins National Science Foundation (NSF) Contract
Date:8/27/2009

ing entrepreneurs is key to our nation's competitiveness," said Rohit Shukla, CEO of Larta Institute." "We are proud and humbled by this award. Our mission, to ensure that no innovation goes uncovered, is a fitting response to the need expressed in the NSF program," he added.

The key to Larta's approach to commercialization on behalf of the thousands of innovators it has assisted over the years is a commitment to 'mass customization'. This recognizes the importance of the personalized, individual inputs necessary for each company to achieve the greatest outcomes. "Commercialization is a body contact sport," says Shukla, who founded the organization in 1994, "and we have assembled a team of wrestlers who have the interest, the passion and the connections to help the companies under our charge reach milestones otherwise unattainable on their own."

Approximately 100 companies will be assisted in a 6-month cycle by Larta Institute, which is based in Los Angeles, California and whose advisors and mentors form part of a global network of experts that Larta has nurtured over the 15 years since its inception. In keeping with NSF's broad funding mandates and mission, the grantees themselves are drawn from a range of industry sectors, including Electronics, Software, Materials and Biochemical technologies.

Larta's fame extends to overseas clients too. It has worked with innovators in over 15 countries across the world on a similar basis. Recently, it announced the development of a commercialization assistance program for Malaysian innovators in the biosciences and agriculture sectors, which will commence in October 2009.

About Larta Institute
Larta Institute is a commercialization "hub" whose tag line, "connecting people to drive innovation" has become the centerpiece of its practice. Companies assisted by Larta have raised over $1.5 billion in outside capital, and h
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