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Language can reveal the invisible, study shows
Date:8/26/2013

or example, allow you to detect a substance at a lower concentration?"

If you're drinking a glass of milk, but thinking about orange juice, he says, that may change the way you experience the milk.

"There's no point in figuring out what some objective taste is," Lupyan says. "What's important is whether the milk is spoiled or not. If you expect it to be orange juice, and it tastes like orange juice, it's fine. But if you expected it to be milk, you'd think something was wrong."


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Contact: Gary Lupyan
lupyan@wisc.edu
608-262-4333
University of Wisconsin-Madison
Source:Eurekalert

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