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Lance Armstrong Foundation and Demand Media Launch LIVESTRONG.COM
Date:6/16/2008

n to launch LIVESTRONG.COM has been our most exciting and inspiring venture to date," said Richard Rosenblatt, Demand Media's co-founder, chairman and CEO. "We utilized our tools, platform and broad experience in social media to develop a truly new approach to health and healthy living. Relevant and impactful content, combined with engaging social media tools, are the most important elements of building useful online communities. With LIVESTRONG.COM, we are now able to extend that experience to users seeking an active community of health-minded people."

Thousands of people previewed LIVESTRONG.COM prior to today's launch, including many of the LAF Army members. These users provided the team with feedback to fine tune many of the site's features, including its MY DARES Application. Real time and user feedback will be integral to the continued evolution of the site.

Users were also granted early access to the site via Google Health as one of its initial launch partners. LIVESTRONG.COM, in cooperation with Google, provides integrated tools that deliver additional content and community features to consumers using Google Health via linking user accounts on both sites. This collaboration allows users who create a Google Health profile the ability to access and share relevant information directly related to their health conditions, medications and interests specified on LIVESTRONG.COM.

When a new user signs up to LIVESTRONG.COM, they set up their own list of goals which become DARES. These can range from simple, short-term DARES such as "Jump Rope for Ten Minutes Every Day," to inspirational, long-term DARES like "Run a Marathon." Once entered, the site dynamically serves up content and community directly related to that DARE, so the user immediately has information and real, live, people looking to take on similar challenges. The MY DARES Application can also be transferable, so users can give a DARE to a friend or family member via their email.

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