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Lance Armstrong Foundation and Demand Media Launch LIVESTRONG.COM
Date:6/16/2008

New online destination provides a 360-degree social conversation on health;

'DARES' users to change their lives, help themselves and help others

SANTA MONICA, Calif., June 17 /PRNewswire/ -- Demand Media, Inc., the leading social media company, and the Lance Armstrong Foundation (LAF) today announced the launch of LIVESTRONG.COM. The new online destination is designed to inspire people to change their lives, help themselves and help others by offering online tools and relevant content from both experts and the community. The website's goal is to encourage individuals to have a daily conversation about their health, fitness and lifestyle.

A survey released today by LIVESTRONG.COM and fielded by Harris Interactive(R) reveals that although 86% of Americans attempt changes to improve their overall health, less than half of those who considered making lifestyle changes (46%) are actually successful. "This website has been a very ambitious undertaking because we want to help people take responsibility for their health and change their lives for the better," explained Lance Armstrong, LAF founder and chairman of the LIVESTRONG.COM advisory board. "The reality of changing a specific behavior is that it has to happen every day and it is almost impossible to do alone, especially without some measure of motivation. We built LIVESTRONG.COM to enable a real conversation on health and healthy living that is always evolving and where people can find support, inspiration and guidance on how to successfully make those changes."

LIVESTRONG.COM launches with 15,000 professional articles and videos, more than 350,000 nutritional food profiles and 50,000 health and fitness-related questions and answers. This site was developed on the Demand Media platform, which provides a complete and authentic online experience where users produce, consume and interact with content based around their own passions and interests.

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SOURCE LIVESTRONG.COM
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