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Lance Armstrong Foundation Selects Ogilvy Public Relations Worldwide to Support the LIVESTRONG Global Cancer Campaign
Date:1/26/2009

ated with cancer. In many countries, cancer is considered a death sentence, causing people to avoid seeking prevention, detection and treatment. The LAF created the LIVESTRONG Global Cancer Campaign in response to these barriers to survivorship, with Lance Armstrong leading the way by getting back on the bike to put a spotlight on cancer.

The LAF is the catalyst that will bring together survivors, world leaders and policy makers who must commit to cancer control before it becomes a public health catastrophe. This global movement will include an anti-stigma campaign, a global awareness campaign and support of Lance Armstrong's tour appearances in 2009. The work commences at the kick-off of the campaign during the Tour Down Under in Adelaide, Australia in mid-January. A focus of the efforts will be the first LIVESTRONG Global Cancer Summit this summer, which will bring together world leaders and the cancer community to pledge their commitments to cancer control in their countries.

"This is an incredibly significant and exhilarating new commitment for us," said Jamie Moeller, managing director of Ogilvy PR's global Public Affairs Practice. "Lance Armstrong and the entire LAF team have made incredible strides in raising the priority of cancer awareness. This work with the LAF builds upon our global experience in ally development, grassroots advocacy and promoting cancer prevention and early detection and we are honored to be their partner in taking the issue to the global stage."

Moeller will lead the integrated account pulling from the agency's expertise across its global Public Affairs, Social Marketing and 360 Degree Digital Influence Practices. Based in Ogilvy PR's Washington, DC office, the account will also be supported by team members located in the firm's London, Paris, Mexico City, Sydney, Milan, Johannesburg and Brussels offices, in addition to others around the network as needed.

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SOURCE Ogilvy Public Relations Worldwide
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