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Lambert, Edwards & Associates Named Agency of Record for Aspirus, Inc.
Date:5/11/2009

GRAND RAPIDS, Mich., May 11 /PRNewswire/ -- Lambert, Edwards & Associates (LE&A) today announced it has added Aspirus, Inc. to its growing roster of health care clients.

Aspirus is a community-directed health care system based in Wausau, Wis. providing health care services to residents in north-central Wisconsin and the western Upper Peninsula of Michigan. Aspirus Wausau Hospital is consistently recognized as one of the nation's premier hospitals for quality and performance; including consistently lower mortality and major complication rates, according to HealthGrades, the nation's leading independent health care ratings organization. It is also designated a Magnet Hospital for providing an elite level of nursing care and has been recognized for clinical excellence in Cardiac Care, Stroke Care, Pulmonary Care, Critical Care and General Surgery in 2008.

"Aspirus is recognized throughout the region as a top-notch, quality health system, and Aspirus Wausau Hospital is ranked in the top 1 percent of all hospitals in America for clinical quality," said Andy Napgezek, media and communications manager for Aspirus. "We sought a partner to help share with a much wider audience the excellent quality of care we provide. We chose LE&A for their proven track record and critical knowledge of the health care industry, and look forward to working with them."

Based in Grand Rapids, Mich., LE&A is West Michigan's top-ranked public relations agency and the state's largest investor relations firm. The firm will provide media relations services and related strategic counsel to Aspirus.

About Aspirus, Inc.

Aspirus (http://www.aspirus.org) is a non-profit, community-directed health system based in Wausau, Wis. With more than 4,300 employees, Aspirus serves 14 Wisconsin counties and the western Upper Peninsula of Michigan through a series of affiliated hospitals; home health and hospice care; pharmacies; critical care and helicopter transport service; durable medical goods; skilled nursing homes; a large volunteer corps; an affiliated physician network; philanthropic foundations; and an extensive clinics network.

About Lambert, Edwards & Associates

Lambert, Edwards & Associates (http://www.lambert-edwards.com) is one of the Midwest's leading public relations and investor relations firms, serving more than 80 clients in 19 states. LE&A works extensively with middle-market companies and national brands in three primary practice areas: Consumer, Financial Communications, and Health Care & Emerging Technology. LE&A has posted nine consecutive years of growth and earned national recognition from its peers, including three Silver Anvil awards - the profession's highest honor - in the last three years.


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