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Lamas Beauty International Announces Agreement With Macy's
Date:4/23/2009

Peter Lamas Naturals and Chinese Herbs Hair Care collections are now available in the store's Beautiful Planet shop

LOS ANGELES, April 23 /PRNewswire/ -- Lamas Beauty International is proud to announce that its natural hair care collections are now available in Macy's Beautiful Planet shop, which features the best in natural and organic personal care products. The shop will feature the Peter Lamas Naturals collection, which includes shampoos, conditioners, and styling aids to help volumize, strengthen, protect, and enhance shine, and the Peter Lamas Chinese Herbs collection, a five-step system that helps treat baldness and thinning hair by utilizing herbal remedies from the Far East to promote growth and prevent future loss.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090423/NY03899 )

"With the ever-growing popularity of the green movement and the increasing demand for natural and organic beauty products, the Beautiful Planet concept shop is as timely as it is innovative," said Peter Lamas, founder of Lamas Beauty International. "With this initiative, Macy's is recognizing the true leaders of the natural products industry, and we're so honored that Lamas Beauty is one of the chosen few."

In recent years, many chemical ingredients that are commonly found in conventional personal care products have been revealed to be potentially harmful to our health and to the environment. As a result, the demand for products made with natural and organic ingredients has grown at an astounding rate. According to a study conducted by market research firm Mintel, the number of natural and organic cosmetic products introduced in 2008 increased 23% from the previous year.

In response to the rapid growth of this particular sector of the beauty industry, Macy's has launched its new Beautiful Planet section, an eco-friendly shop within a shop that features prominent natural and organic beauty brands. In addition to boasting the most notable names in this burgeoning sector of the beauty industry, all elements of the shop have been created using environmentally sustainable construction methods and materials, including rapidly renewable bamboo, recycled post-industrial eco resin, recycled steel & aluminum, low VOC paint, rescued tree limbs, and renewable coconut shell tiles.

Since the inception of his line of hair care and skincare products, Lamas has sought to combine the best of science and nature to create formulas that are both safe and effective. Lamas began his career as a hair stylist and makeup artist, working under the direction of some of the most famous names in the business, including Vidal Sassoon and Paul Mitchell. After many years in the beauty industry, Lamas became aware of many widely used personal care products containing known carcinogens and other potentially dangerous ingredients. Lamas set out to learn all he could about ingredients and personal health, and how to create efficacious products that contain only healthy, natural ingredients and are devoid of harsh chemicals and harmful toxins. With that goal in mind, Lamas Beauty International was born.

Based on the mission of creating high-performance products that heal, not harm, Lamas Beauty International products incorporate certified organic botanicals and rare, exotic ingredients from around the globe. All Lamas Beauty International products are paraben-free and sodium laurel sulphate-free, and the company is committed to producing vegan products that are completely free of animal by-products and are never tested on animals. Lamas Beauty International also uses innovative and eco-friendly technologies in the research and development of its products, helping to protect the environment in the pursuit of protecting our health.

About Lamas Beauty International

Peter Lamas, founder of Lamas Beauty International, committed his career to creating his own line of natural and certified organic products--free of harmful chemicals and specially formulated with herbs, vitamins and botanicals shown to heal, not harm. Lamas Beauty products are formulated to enhance all skin and hair types. Our products are so unique and special that once you begin using them, we think you'll be hooked forever.

Lamas Beauty International products are available at Macy's and health and natural food stores across the U.S. or by visiting www.lamasbeauty.com.


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SOURCE Lamas Beauty International
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