Lakeside Systems, Inc. Unifies Integrated Healthcare Delivery System under New Brand: Lakeside Community ...(ganizations and advance their shared mis...),Health

Lakeside Community Healthcare currently serves about 250,000 patients with more than 140 company physicians as part of its Lakeside Community Healthcare Medical Group and more than 1,800 physicians who are part of its independent physician (practice) association, or IPA, now known as Lakeside Community Healthcare Network. According to Federico, Lakeside Community Healthcare has made a pledge -- represented by the new tagline Specializing in You(TM) -- to represent its commitment to improving patient care, a natural outgrowth of its mission. The tenets of the pledge include:

-- A commitment to excellence and innovation in delivering quality, affordable healthcare;

-- Integrity in making the best, most appropriate decisions in patient care; and

-- A personal connection to patients and the communities it serves, placing relationships and compassionate care first.

"With the launch of our new print and television advertising campaign, we are introducing the Lakeside Community Healthcare brand and our pledge to the region," Federico added. "This campaign is designed to bring the pledge to life, with staff members -- physicians, medical assistants and administrative team members -- collectively focused on making the healthcare experience a personal and respectful one. This pledge is central to our identity and our company-wide commitment to putting patients' interests first."

Ads will appear in a range of publications in Lakeside Community Healthcare's service areas, including the San Fernando, Santa Clarita and San Gabriel Valleys as well as Eastern Ventura County. The campaign will run through the traditional fall "open enrollment" period, when patients are asked to make health plan choices and select their primary care physicians. Lakeside Community Healthcare physicians and ancillary services acce
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