"Our new name and logo clearly communicate what differentiates our health system. It's not about episodic care. It's about improving the long-term health of this community one patient and one family at a time," Moore-Hardy said.
According to Rick Cicero, senior vice president of business development for Lake Health, the health system remains an independent, not-for-profit charitable organization, and operations at the system's nine medical facilities are unaffected. However, he said the community will notice visible changes in the form of new signage at all Lake Health facilities.
"We see our rebranding initiative as more of a brand elevation. We're capitalizing on the strength and reputation of Lake Hospital System, while reflecting the organization's dynamic growth as a comprehensive health system," explained Cicero.
The new logo features a large field of dark blue--the same blue found in the health system's former logo--and an organic wave pattern, both designed to pay homage to Lake Erie and Lake County. A triad of wave shapes in yellow, light blue, and green represent Lake Health's commitment to caring for the whole person: body, mind and spirit; and the connection between physicians, the health system and the community.
As part of the name change, LakeWest Hospital in Willoughby has been renamed LakeWest Medical Center. Similarly, LakeEast Hospital in Painesville will be known as LakeEast Medical Center (until it closes on October 21, 2009, when TriPoint Medical Center opens.)<
|SOURCE Lake Health|
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