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LaVoie Group Wins 2009 MarCom Gold Award for Rockwell Medical Homepage Redesign
Date:11/23/2009

Life-Science Focused Strategic Communications Agency Honored by Association of Marketing and Communication Professionals

Salem, MA (PRWEB) November 23, 2009 -- LaVoie Group, a life science-focused strategic communications agency, announced today that it has received the 2009 MarCom Gold Award in the design/website homepage category administered and judged by the Association of Marketing and Communication Professionals. The MarCom 2009 Awards had almost 5,000 entries from the United States and several foreign countries in the 2009 competition, and represented companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

The entry, entitled, “Rockwell Medical Homepage Redesign”, recognized LaVoie Group’s ability to provide senior level counsel and tactical implementation of key message development, revitalized corporate branding and ease of website navigation for Rockwell Medical’s new homepage experience.

LaVoie Group was engaged to reposition Rockwell Medical from a medical device company to a fully-integrated biopharmaceutical company offering innovative products and services, and to communicate this message through an overhaul of the website. Once the new branding strategy was complete, LaVoie Group partnered with eMagine LLC, web design and search engine marketing firm, to translate the updated messaging into a fully effective and innovative website. As a result of the rebranding, Rockwell has raised its profile among key medical target audiences and continues to build relationships with potential partners and investors.

Donna LaVoie, President and CEO of LaVoie Group, commented, “Our agency provides integrated communications solutions and tactical counsel to our life sciences clients. In this case, we were able to revitalize Rockwell’s brand image and c
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Source: PRWeb
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