Healthcare Public Relations Pro to Spearhead the Agency's Growing Pharmaceutical Business
Salem, MA/New York, NY (PRWEB) June 18, 2010 -- LaVoie Group, a leader in life sciences and pharmaceutical communications, today announced the appointment of Carey Pilato as Vice President of Public Relations. Mr. Pilato will be based in New York, NY and will lead one of agency's major pharmaceutical accounts.
Donna L. LaVoie, President and Chief Executive Officer of LaVoie Group, commented, "Carey brings an impressive and diverse healthcare public relations background to LaVoie Group and to this account; he is the ideal person for this important role. With New York as his home base, this placement allows us to provide personalized services to this key market."
Mr. Pilato brings nearly 20 years of experience working with multiple public relations, advertising and medical education companies to LaVoie Group. His extensive background includes work in public affairs, global communications, branding strategy, marketing, and planning for leading healthcare, pharmaceuticals, life sciences, and medical device clients. He has experience working with a variety of companies such as AstraZeneca, sanofi-aventis, ConvaTec, Amersham Health, Sanofi-Pasteur, Becton, Dickinson & Company, Bristol-Myers Squibb, Novartis, and healthcare nonprofits such as the American Academy of Family Physicians and the American Lung Association. Mr. Pilato also has significant experience directing communications initiatives and public affairs in government, having worked for three different Members of Congress.
At LaVoie Group, Carey will operate within a multinational commercialization team engaged in the launch of a potentially market-changing therapeutic within the rare disease space. On this team, Carey will lead public relations, corporate communications, and be integral to program management as this product moves towards launch. Working out of midtown Manhattan, Mr. Pilato will be uniquely positioned to provide senior level strategic counsel and implementation to LaVoie Group's New York-based key clients.
Carey Pilato, Vice President, Public Relations of LaVoie Group, commented, "I am thrilled to be joining the LaVoie Group at this exciting phase in the agency's growth. I am looking forward to capitalizing on the opportunity to work out of New York and interface directly with the agency's major clients."
About LaVoie Group
LaVoie Group partners with leading life sciences brands to build their companies, attract capital, and reach key stakeholders through integrated communications programs. We provide senior-level counsel to our clients, create visibility, and develop strategies and implementation tactics for corporate and/or product programs on a global scale.
Our clients range from privately held start-ups to industry leaders in life sciences such as Pfizer Inc., sanofi-aventis, Alphatec Spine, Invida Group, Vertex Pharmaceuticals, Rockwell Medical, Agile Therapeutics and Cardioxyl Pharmaceuticals. LaVoie Group is ranked by O'Dwyer's PR Report as one of the leading independent healthcare PR firms in the U.S. and has been honored by the LACP as "Boutique Agency of the Year" in both 2008 and 2009. For more information, please visit http://www.lavoiegroup.com.
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