Navigation Links
LYSOL NASCAR Sponsorship - A Victory for Fans' Pit Stops

PARSIPPANY, N.J., March 18 /PRNewswire/ -- LYSOL(R) today announced that it will educate families at NASCAR(R) races around the country about the importance of disinfection to help protect themselves from germs and the illnesses they cause. LYSOL will activate its sponsorship through comprehensive marketing programs on several levels throughout the year, including customer hospitality, product promotions and at-track marketing.

"We're excited to continue into the 2009 racing season as a proud sponsor," said Ross Ullman, Marketing Director at Reckitt Benckiser. "NASCAR gives us a wonderful opportunity to educate consumers about the important role disinfecting plays in keeping families healthy."

Fans will have the opportunity to visit five "LYSOL Clean" women's bathrooms on-site at nine race events in 2009, each cleaned and maintained by LYSOL Brand ambassadors:

  • Bristol (2 races): Food City 500 3/20-3/22 and Sharpie 500 8/21-8/22
  • Charlotte (2 races): Lowe's All-Star 5/15-5/16 and Lowe's BAC500 10/15-10/17
  • Atlanta: 9/4-9/6
  • New Hampshire: Sylvania 300 9/18-9/20
  • Sonoma: Infineon 6/19-6/21
  • Texas (2 races): Samsung 500 4/3-4/5 and Dickies 500 11/6-11/8

Other elements of the sponsorship include exit samplers at the bathrooms, the distribution of LYSOL coupons, Sprint Vision ads, bathroom signage and the LYSOL logo on fan guide track maps to help identify "LYSOL Clean" bathrooms.

The program was developed and will be executed by GMR Marketing, in conjunction with Catapult Marketing.

LYSOL is in its eighth year as part of the racing program of Earnhardt Ganassi Racing with Felix Sabates as an associate sponsor. The partnership includes deck lid logo placement all season long on Juan Pablo Montoya's No. 42 Target Chevrolet and a LYSOL primary paint scheme for the October 17 race in Charlotte at Lowes Motor Speedway.

In order to reinforce the importance of disinfection off the tracks, LYSOL and the Centers for Disease Control and Prevention (CDC) have partnered to create an online resource that arms families with information and practical tips to help prevent common illnesses and serious infectious diseases through simple hygiene routines.

About LYSOL(R)/ Reckitt Benckiser, Inc.

Reckitt Benckiser is the world leader in household cleaning, (excluding laundry) and has a major presence in health and personal care. The Company is truly global, with over 60 operating companies and over 40 manufacturing facilities worldwide. With sales in 180 countries, the Company employs 22,000 people around the world. Among the Company's leading brands in household are LYSOL, the world leader in disinfecting cleaning; Calgonit, Finish and Electrasol; the world leaders in automatic dishwashing; Woolite, world leader in fine fabrics; Vanish and Spray 'n Wash, world leaders in fabric treatment; Mucinex and Delsym, leaders in U.S. cold and cough; and Airwick and Mortein, both leading brands in air care and pest control, respectively. Reckitt Benckiser is headquartered in Slough just outside London and is listed on the London stock exchange. Its North American headquarters is in Parsippany, New Jersey, which is 30 miles West of New York City. With a market capitalization of $40 billion, Reckitt Benckiser ranks among the top 25 UK listed companies. Reckitt Benckiser has annual net revenues of $10 billion.

SOURCE Reckitt Benckiser, Inc., makers of LYSOL
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Video: Nutrition Comes to NASCAR
2. General Mills #43, M&Ms #38 Driving Passionately Pink for the Cure at Lowes Motor Speedway NASCAR Race
3. Morris Animal Foundation Featured on NASCAR Racecar to Raise Awareness of Pet Cancer
4. 3M Donates Two Full Paint Schemes to American Red Cross for the 2008 NASCAR Sprint Cup Season
5. American Red Cross Launches National Campaign to Connect NASCAR Fans With Blood Donations
6. American Red Cross Launches New Interactive Website to Connect NASCAR Fans With Blood Donations
7. New STAY ON TRACK for Better Prostate Health Program Launches Fathers Day Weekend at NASCAR Race
8. Red Cross NASCAR Partners Rally to Support Relief Efforts
9. Red Cross Racing Members Cheer on Biffle in NASCAR Chase for the Sprint Cup
10. Claritin(R) Renews Sponsorship With Allergy Sufferer and NASCAR Star Carl Edwards
11. Video: CLARITIN Partners with NASCAR Driver Carl Edwards to Educate Motorists on the Importance of Being Clear to Drive(SM)
Post Your Comments:
(Date:10/13/2017)... BASKING RIDGE, N.J. (PRWEB) , ... October 13, 2017 , ... ... second annual Holly Day Market. Featuring a collection of specialty vendors and unique items ... myriad of personalized and quality-focused health and wellness services offered by the VNA. ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... giving viewers the lowdown on sciatica in a new episode of "Success Files," ... on current events and innovation and investigates each subject in-depth with passion and ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance ... management, will showcase a range of technology and learning solutions at the 68th ... and Expo to be held October 14–18, 2017 at the Mandalay Bay Resort ...
(Date:10/12/2017)... ... October 12, 2017 , ... IsoComforter, Inc. ( ... today the introduction of an innovative new design of the shoulder pad. The ... get maximum comfort while controlling your pain while using cold therapy. By utilizing ice ...
(Date:10/12/2017)... ... 2017 , ... Dr. Parsa Mohebi, the Los Angeles based ... the newly revamped Cosmetic Town journal section, featuring articles written by ... as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I enjoy ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... Oct. 2, 2017 Halo Labs announces the European launch ... called the HORIZON at MIBio 2017 in Cambridge, U.K ... visible particulate matter in biopharmaceutical samples with unprecedented speed and sensitivity ... novel technique Backgrounded Membrane Imaging. ... The HORIZON subvisible particle analysis system ...
(Date:9/28/2017)... Sept. 28, 2017 Cohen Veterans Bioscience and ... use of wearable and home sensors for real-time monitoring ... Signal Foundation, a nonprofit organization focused on disruptive health ... an affordable analytical system to record and integrate behavioral, ... ...
(Date:9/25/2017)... 25, 2017   Montrium , an industry ... today—from the IQPC Trial Master Files & Inspection ... that EastHORN Clinical Services has selected eTMF ... TMF management. EastHORN, a leading European contract research ... increase transparency to enable greater collaboration with sponsors, ...
Breaking Medicine Technology: