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LYSOL(R) Launches 'Healthier Habits Rewards Program' at Schools Nationwide to Help Protect Families from Germs, Such as H1N1
Date:9/17/2009

PARSIPPANY, N.J., Sept. 18 /PRNewswire/ -- LYSOL((R)), the number one pediatrician recommended brand, announced today the launch of the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines. Through the Healthier Habits Rewards program, parents can learn valuable tips to help protect themselves and their children from potential illness-causing germs at home or at school.

As part of the Healthier Habits Reward Program, each month teachers will send parents a letter that provides them with helpful health and hygiene tips from expert pediatricians and the Centers for Disease Control and Prevention (CDC) such as:

  • Hand Washing: According to the CDC, proper hand washing is the single most effective means in helping to prevent the spread of illness.
  • Proper Disinfection: Kids can touch and re-touch more than 300 surfaces in just 30 minutes. Help stop the spread of harmful germs by spraying surfaces and objects with a trusted disinfectant.
  • Healthy Eating: Help prevent the onset of illness by packing your child's lunch with immune-boosting foods like blueberries, bite-sized veggies, whole grain breads and plenty of protein.
  • Kitchen Safety: Keep raw and ready to eat foods separated during storage and preparation to help avoid cross-contamination.

"Practicing good hygiene every day -- such as hand washing and disinfecting commonly-touched surfaces -- is a simple and effective way to help stop the spread of germs," said Ross Ullman, Lysol Marketing Director at Reckitt Benckiser. "During a time when families are very concerned about protecting themselves from germs, such as H1N1, we are proud to provide useful information to help parents and teachers work together to keep children healthy."

In addition, the Healthier Habits Reward Program allows teachers and parents to work together to earn classroom rewards, such as educational books and DVD players, every time they purchase a LYSOL((R)) brand product. Lysol Disinfectant Spray and Lysol Disinfecting Wipes are proven to kill cold and flu viruses, including H1N1. All participating classrooms will be entered into the "Healthy Rewards" sweepstakes to win a $1,000 gift basket, $500 in sports equipment, $250 in educational books and $250 for the teacher to purchase other materials.

For full details, complete rules and prizes, visit www.scholastic.com/lysol.

About LYSOL((R))/ Reckitt Benckiser, Inc.

Reckitt Benckiser is the world leader in household cleaning, (excluding laundry) and has a major presence in health and personal care. The Company is truly global, with over 60 operating companies and over 40 manufacturing facilities worldwide. With sales in 180 countries, the Company employs 22,000 people around the world. Among the Company's leading brands in household are Lysol, the world leader in disinfecting cleaning; Calgonit, Finish and Electrasol; the world leaders in automatic dishwashing; Woolite, world leader in fine fabrics; Vanish and Spray 'n Wash, world leaders in fabric treatment; Mucinex and Delsym, leaders in U.S. cold and cough; and Airwick and Mortein, both leading brands in air care and pest control, respectively. Reckitt Benckiser is headquartered in Slough just outside London and is listed on the London stock exchange. Its North American headquarters is in Parsippany, New Jersey, which is 30 miles West of New York City. With a market capitalization of $40 billion, Reckitt Benckiser ranks among the top 25 UK listed companies. Reckitt Benckiser has annual net revenues of $10 billion.


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SOURCE LYSOL
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