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LUNA Pure Prevention Survey Confirms Breast Cancer Misconceptions
Date:10/29/2007

their risk of breast cancer. The emphasis is on learning to create a healthy home, eat smart, choose safe cosmetics, get outdoors, and spread the word.

BBMG, a New York-based branding and marketing firm, developed the Pure Prevention campaign on a pro-bono basis after selecting LUNA and the Breast Cancer Fund as the recipients of its first-ever "It's How We Live Grant." The grant represents a $100,000 package of in-kind services and is designed to develop and launch a robust cause-marketing campaign for a nonprofit organization and its corporate partner. After initial research, strategy and creative development, the agency launched the Pure Prevention campaign thanks to the donated services of the following firms: Global Strategy Group, MediaLink, Network for Good, SLAM! Media Group, Quality Letter Service and PR Newswire.

"There is powerful evidence that environmental exposures may trigger the development of breast cancer," said Jeanne Rizzo, R.N., Executive Director of the Breast Cancer Fund. "LUNA and the Breast Cancer Fund are joined by our shared belief that healthier choices can lead to healthier lives and reduce risks of cancer. We are working together to make people aware of what they can do."

The Pure Prevention campaign website, http://www.pureprevention.org, offers facts, tips and resources to raise awareness about the environmental causes of breast cancer and empower women to live actively and healthy. Women are encouraged to go online and share their healthy tips. Other elements include social networking, grassroots outreach, online advertising, a public relations program and a Public Service Announcement (PSA), featuring film and television actress Sarah Carter that begins airing nationally in late October of this year.

About Clif Bar & Co.

Clif Bar & Co. is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF(R) BAR
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SOURCE BBMG
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