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LUNA Pure Prevention Survey Confirms Breast Cancer Misconceptions
Date:10/29/2007

LUNA and the Breast Cancer Fund Launch National Campaign to Inspire and

Educate that Prevention is Possible

BERKELEY, Calif., Oct. 29 /PRNewswire-USNewswire/ -- One in eight women will be diagnosed with breast cancer in their lifetime. Although 50 percent of women think breast cancer is hereditary, only 10 percent of breast cancer sufferers have a genetic history of the disease.

LUNA, the makers of whole nutrition bars for women(R), and the Breast Cancer Fund (BCF) recently announced the results of a national survey and the launch of a public education program to provide women with five easy, everyday tips to ask, act and live to prevent breast cancer. Designed to raise public awareness that prevention is as important as early detection and treatment, the Pure Prevention campaign aims to dispel breast cancer myths and arm women with the knowledge that prevention is possible.

* In developing the educational components of the program, LUNA

conducted a national survey of more than 500 women, ages 18 to

60-years-old.

* 87 percent of respondents stated that they do not know how to prevent

breast cancer.

* 71 percent of women were unaware that more than one-third of personal

care products contain at least one chemical linked to cancer.

"While women live in fear of being diagnosed with breast cancer, most are not accurately informed of methods to prevent the disease," said Brooke Golden, LUNA Marketing Manager. "Through the Pure Prevention campaign, we hope to educate women about the environmental links to breast cancer and more importantly, the proactive steps they can take in their daily lives and communities to avoid this terrible disease."

"Pure Prevention," a multi-faceted effort, is designed to raise awareness of the science behind the disease, alert consumers to the multitude of environmental links to breast cancer and offer tips to help women reduce
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SOURCE BBMG
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