Navigation Links
L'Oreal USA Announces Three-Year Support of Women's Dermatologic Society Foundation Community Outreach
Date:2/5/2008

BEAUTY COMPANY GRANT TO FUND DERMATOLOGISTS' 'PLAY SAFE IN THE SUN'

CAMPAIGN

SAN FRANCISCO and NEW YORK, Feb. 5 /PRNewswire/ -- L'Oreal USA, a subsidiary of the L'Oreal Group, announced that they have granted the Women's Dermatologic Society (WDS) Foundation $1,050,000 over a three-year period to support the WDS Play Safe in the Sun campaign, effective April 2008. The WDS educational outreach campaign focuses on promoting sun safety and skin health awareness. The mission of the WDS campaign, which will be supported through funding from L'Oreal USA, is to educate, encourage, and empower women athletes and outdoor sports enthusiasts to maintain healthy skin and hair by promoting sun safety and optimal skin care practices.

The campaign will target female participants and spectators in the fields of golf and tennis, who face a heightened risk of developing skin cancer due to prolonged periods of cumulative sun exposure. Skin cancer continues to be the most common and most preventable form of cancer in the United States. Melanoma rates among women are rising, and it is the second most common cancer in women ages 25-29.

Community outreach will take place at various venues in select cities hosting these outdoor sporting events. Local WDS members will reach out to the public on location with free skin cancer screenings conducted by board- certified dermatologists licensed in that state. Volunteer dermatologists will also provide photo damage assessments utilizing an ultra-violet reflectance camera and skin scanner unit which reveals the sun damaged areas of the face to the physician and participant. In addition, educational materials will be distributed containing information on sun safety practices, including proper sunscreen use and application. Free sunscreen samples will also be provided to the public at these outdoors events.

"Safety and education have always been our first priority," stated Laurent Attal, President & CEO of L'Oreal USA. "The Women's Dermatologic Society's Play Safe in the Sun campaign aligns with our goal of educating the public on the dangers of sun exposure and what people can do protect themselves against harmful effects of UVA/UVB rays. We are pleased to support the WDS in this important endeavor."

WDS President Suzanne Connolly, MD, commented, "As a national organization, the Women's Dermatologic Society is enthusiastically committed to serving the communities where our members work and live, by reaching out to people of all skin types to promote sun safety-- particularly for outdoor sports enthusiasts who face higher risks. We are grateful to L'Oreal USA for their generous support in fulfilling this mission."

L'Oreal's grant to the WDS Foundation represents the company's broader commitment to providing high quality skincare products and skincare education for women of all ages, skin types and ethnicities in communities throughout the United States. L'Oreal has been dedicated to the study of skin in different environments for more than 25 years resulting in the company's expertise in sun protection.

ABOUT THE WOMEN'S DERMATOLOGIC SOCIETY (WDS)

The Women's Dermatologic Society supports the careers and professional development of women dermatologists. The mission of the Women's Dermatologic Society is to help women in dermatology achieve their greatest personal and professional potential by striving to foster, promote, and support women's issues in dermatology; identify, train, and recognize women leaders in dermatology; provide a forum for developing relationships and the exchange of ideas and research relevant to women's issues; and promote the highest possible standards of ethics, research, patient care and education, as well as public education. WDS is comprised of more than 1,500 members nationally and internationally, representing all sub-specialties in dermatology and work in private practice, academics and research. Visit: http://www.womensderm.org and http://www.playsafeinthesun.org

ABOUT L'OREAL USA

L'Oreal USA, headquartered in New York City, with 2006 sales of over $4 billion and 7,500 employees, is a wholly-owned subsidiary of L'Oreal SA, one of the world's leading beauty companies. L'Oreal USA has Research and Development, Manufacturing and Distribution facilities across eight states in the U.S., including New York, New Jersey, Kentucky, Arkansas, Illinois, Ohio, Colorado and Texas. L'Oreal's portfolio of brands includes Lancome, Giorgio Armani, Shu Uemura, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionel and Kerastase. The U.S. is the base for the product development, international marketing and advertising for L'Oreal's nine American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren, Redken 5th Avenue NYC, Matrix, Mizani, SkinCeuticals and PureOlogy.


'/>"/>
SOURCE L'Oreal USA
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Touchstone Health Announces Appointment of Michael A. Muchnicki as President & Chief Executive Officer
2. UKs largest charity announces increase in funding to almost £4 billion over 5 years
3. IPC The Hospitalist Company, Inc. Announces Closing of IPO and Exercise of Underwriters Over-Allotment Option
4. CRH Medical Corporation announces substantial increase in patient visits
5. Senetek PLC Announces Debut of Pyratine-6(TM) at the Annual Meeting of the American Academy of Dermatology
6. Coherent Announces Director Slate for Upcoming Annual Meeting
7. MAP Pharmaceuticals Announces Resignation of Chief Medical Officer
8. CorVel Announces Record Earnings Per Share
9. Better Nutrition Announces Best Of Beauty Awards Winners Showcasing the Best Natural Beauty Products of 2008
10. Naviscan Announces a New Chairman and Board Member
11. Globus Medical Announces Record Revenue for 2007
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/21/2017)... (PRWEB) , ... August 21, 2017 , ... ... with events taking place all over the country. , Outdoor running increases exposure ... runners are at an increased risk of melanoma, and only half may be ...
(Date:8/21/2017)... CA (PRWEB) , ... August 21, 2017 , ... The ... how exactly are we supposed to get things done in a healthy way these ... And, they’re launching a crowdfunding campaign on August 28 to introduce Deskcise Pro™– the ...
(Date:8/21/2017)... ... ... The American Hospital Association (AHA) has elected Claire Zangerle, Chief Nurse Executive ... of Trustees for a three-year term beginning January 1, 2018. , The ... are committed to the improvement of health in their communities. Founded in 1898, the ...
(Date:8/21/2017)... CA (PRWEB) , ... August 21, 2017 , ... ... health services business of UnitedHealth Group (NYSE: UNH), has made a multi-million dollar ... responders affected by post-traumatic stress disorder (PTSD) and traumatic brain injuries (TBI) over ...
(Date:8/20/2017)... ... August 20, 2017 , ... A total solar eclipse will occur across the ... as the moon moves between the sun and Earth. This rare event will be magnificent ... can help keep you safe on the road during the total eclipse of the sun. ...
Breaking Medicine News(10 mins):
(Date:8/2/2017)... and BENTON, Ky. , Aug. 2, 2017   Marshall County ... its environmental services (ES) team to proactively reduce the risk of hospital-acquired infections (HAIs). The ... disinfection robot that uses UVC light energy to kill deadly pathogens such as C. ... Tru-D SmartUVC ... Tru-D in action in ...
(Date:8/2/2017)... a next-generation full-service pharmacy, has announced the launch of its ... Washington D.C. metropolitan area. CaryRx aims to ... through the convenience of its patient-friendly mobile app. Prescriptions can ... to any location in D.C. ... Washington D.C. ," says Areo Nazari , ...
(Date:7/31/2017)...  Diplomat Pharmacy, Inc. (NYSE: DPLO), has been named one ... by Crain,s Detroit Business . The annual ... three-year revenue growth. This year,s edition measures growth from 2013 ... the complete list, visit crainsdetroit.com/awards/fast_50/2017 .  ... said Phil Hagerman , CEO and chairman of Diplomat. ...
Breaking Medicine Technology: