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L'Oreal Paris Celebrates Ten Years of Hope and Healing

provides information

about the disease and offers ways for people to help support the fight

against ovarian cancer.

- A Special Partnership. In September issues, Hearst Magazines will run a

half-page "bookmark" adjacent to a full page Q&A about ovarian cancer

and a photograph of each editor-in-chief of five different Hearst

women's magazines: Good Housekeeping; Harper's BAZAAR; Marie Claire;

O, The Oprah Magazine and Redbook. In an effort to raise awareness,

each magazine will encourage readers to get involved in the fight

against ovarian cancer, which affects over 22,000 new women a year in

the U.S. alone. The bookmarks introduce a "call to action" for readers

to show their support for the cause by purchasing the Color of Hope

bracelet, with net proceeds benefiting OCRF to fund life-saving


- L'Oreal Paris Ovarian Cancer Awareness Week. From September 17th

through September 21st, L'Oreal Paris will sponsor a company-wide

ovarian cancer awareness week dedicated to building awareness,

compassion and commitment among its employees. The week includes a

"Breaking the Silence Breakfast," which educates employees and

important women in their lives about the signs, symptoms and risk

factors of the disease. The company will also host a "Survivor Beauty

Festival" day of pampering at the L'Oreal Paris salon for ovarian

cancer survivors and those currently undergoing treatment. In

addition, employees will be given the opportunity to receive makeovers

by professional makeup artists using the Color of Hope Makeup


- Annual Fundraiser. This year's fundraiser, "L'Oreal Paris Presents ...

A Night of Hope," will be held in Los Angeles on November 7th. The

cocktail party and silent auction will unite famous faces

SOURCE L'Oreal Paris
Copyright©2007 PR Newswire.
All rights reserved

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