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L'Oreal Paris Celebrates Ten Years of Hope and Healing
Date:9/11/2007

onnecticut 860-561-0220; Los Angeles 310-360-6555.

L'Oreal Paris is fully committed to the fight against ovarian cancer and has developed several programs to raise awareness, educate women about the disease and its symptoms, and support survivors. As a multi-pronged campaign, the Color of Hope initiatives include:

- Beauty for a Cause. The L'Oreal Paris Color of Hope Makeup Collection

is every bit as inspiring, on-trend and fashion-forward as it is

hopeful. Featuring products for eyes, lips and cheeks, the collection

pairs the universally flattering shade of mauve with vibrant teal - the

color symbolizing ovarian cancer awareness. Together, these shades

represent strength, hope and inspiration. L'Oreal Paris will donate 10

percent of the retail price from each Color of Hope lipcolour purchased

to OCRF. The collection will be available at mass market retailers in

October 2007.

- Hope Begins with You. L'Oreal Paris will donate one dollar from the

sale of select skincare products to OCRF throughout October at

participating Wal-Mart stores nationwide. L'Oreal Paris will also

distribute a brand-new ovarian cancer awareness brochure that shares

the stories of several ovarian cancer survivors and provides pertinent

educational information about the disease.

- Strong Educational Programs. To promote awareness and early detection,

L'Oreal Paris created public service announcements featuring L'Oreal

Paris spokespersons Andie MacDowell and Milla Jovovich. The

announcements empower women to make educated choices regarding their

well-being and encourage them to speak to their doctors about ovarian

cancer. L'Oreal Paris also launched a dedicated website for this

campaign - http://www.lorealcolorofhope.com. The website
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SOURCE L'Oreal Paris
Copyright©2007 PR Newswire.
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